Digital Optimisation Specialist, Platforms

2 weeks ago

Sydney, New South Wales, Australia Profusion Full time

Join to apply for the Digital Optimisation Specialist, Platforms role at Profusion

One of Australia's largest profit-for-member funds is seeking a strategic and hands on optimization specialist to lead their digital platforms to drive growth and engagement.

As the Optimization Specialist, you'll be the go-to expert for digital experimentation and personalization. You'll develop and embed frameworks that enhance member journeys across web, app, and Member Online platforms. You will work closely with cross-functional teams, you'll use data-driven insights to deliver impactful digital experiences that increase conversion, engagement, and retention.

We're looking for someone with strong A/B testing experience, someone who can confidently design, execute, and interpret experiments to drive data-informed decisions. You should be comfortable working with testing platforms, analyzing performance metrics, and translating insights into actionable strategies.

  • Sydney, Melbourne, Brisbane candidates
  • Hybrid working model and opportunities for professional growth
  • Must have full Australian working rights
Key Responsibilities
  • Lead experimentation and optimization initiatives across digital channels.
  • Act as SME for Adobe Target, ensuring best practice implementation.
  • Collaborate with developers, analysts, and marketing teams to deliver personalized experiences.
  • Analyse user behavior and campaign performance to inform strategy.
  • Manage Adobe Analytics dashboards and report on digital performance.
  • Support content production and scheduling across platforms.
  • Strong technical capabilities in optimization and analytics.
  • Strong A/B testing experience with the ability to design, execute, and interpret experiments to drive data-informed decisions.
What You'll Bring
  • 4+ years in digital optimization, experimentation, or personalization roles.
  • Strong experience with Adobe Target, SEO/SEM, and digital analytics.
  • Proven ability to turn data into actionable insights.
  • Excellent stakeholder management and communication skills.
  • Bachelor's degree in marketing, business, advertising, or related field.
  • A passion for innovation, continuous improvement, and member-centric design.

Click the 'APPLY' button or email courtney.christensen@profusiongroup.com.

We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates and clients.

We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.


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