Brand Manager: Outdoor

2 weeks ago

Melbourne, Victoria, Australia Phoenix Leisure Group Full time

This is a dynamic, multi-functional role where you'll be responsible for driving the performance, positioning, and growth of a portfolio of lifestyle

About the Role
This is a dynamic, multi-functional role where you'll be responsible for driving the performance, positioning, and growth of a portfolio of lifestyle brands across national retail and e-commerce accounts.

This is a great opportunity for a results-driven and relationship-focused professional with strong exposure to account management, product development, and marketing support.

What You'll Be Doing

  • Manage brand performance across key national accounts
  • Build and execute seasonal product and range strategies
  • Analyse stock performance and advise on replenishment or clearance
  • Drive profitable sales growth across multiple channels
  • Liaise with buyers, planners, and internal teams to align on brand direction
  • Deliver regular reporting, forecasts, and market insights to internal stakeholders
  • Collaborate on marketing campaigns, staff training tools, and brand activations
  • Identify and pursue new business opportunities across retail, wholesale, and digital

Key Accounts You May Be Working With
Retailers across outdoor, travel, lifestyle, and department store channels, with a mix of national chains and e-commerce platforms.

What We're Looking For

  • Previous experience in brand, product, or account management
  • Background in outdoor, lifestyle, footwear, or luggage categories is highly valued
  • Proven ability to manage major retail and/or e-commerce accounts
  • Strong commercial mindset with confidence in data, sales, and stock analysis
  • Experience in campaign execution, product feedback, and POS development
  • Collaborative communication style and ability to work cross-functionally
  • High attention to detail and ability to meet seasonal timelines

Why You'll Love This Role

  • National brand exposure with well-established and growing labels
  • Supportive, collaborative and down-to-earth culture
  • Autonomy to drive strategy and influence brand direction
  • Opportunities for growth and cross-functional development

Salary & Perks

  • Bonus Structure
  • Laptop + Phone Provided
  • Generous staff discounts up to 60% off
  • Structured onboarding and brand immersion provided
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