Manager, Brand Communications

4 weeks ago

Melbourne, Victoria, Australia adidas Full time
Purpose & Overall Relevance For The Organization

This role is pivotal in shaping and executing adidas' Brand Media strategy across the Pacific region. Reporting to the Senior Manager, Brand Communications, PR & Media, the Manager, Brand Communications will drive the Pacific Brand Media strategy with a focus on key KPIs, strategic planning, and cross-market excellence.

You'll lead local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.

Key Responsibilities
  • Activate global media strategies tailored to priority moments in Australia and New Zealand.
  • Partner with Brand Communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.
  • Serve as the main contact for our media agency, managing all Brand Media-related initiatives.
  • Collaborate with Emerging Markets media teams to provide timely reporting and insights.
  • Contribute to asset creation and content development to amplify media impact.
  • Support DTC media goals, including local area marketing activations.
  • Manage and optimize the MAEX budget in line with internal protocols.
  • Ensure all media executions align with brand standards and guidelines.

Key Relationships
  • adidas Pacific Brand Activation (Sports Marketing, Digital Marketing, Omni-Channel Marketing)
  • adidas Pacific CTC (Product Marketing)
  • Wider adidas Pacific teams (HR, Customer Service, Finance, eCommerce, Retail)
  • adidas Emerging Markets
  • External Media Agencies

Knowledge, Skills And Abilities
  • Strong experience in media planning, buying, and campaign management.
  • Solid project management and cross-functional collaboration skills.
  • PR and media partnership experience highly regarded.
  • In-depth market and industry understanding.
  • Holistic marketing background across digital, brand, and PR.
  • Excellent interpersonal and stakeholder management abilities.
  • Proven experience managing marketing budgets effectively.

KPI's
  • Effective and efficient use of MAEX (Marketing Budget).
  • Delivery against key Brand Media KPIs (Unaided Awareness, Reach, Frequency).
  • Successful strategy development and campaign execution across Pacific markets.

Requisite Education And Experience/Qualifications
  • University degree in Business, Marketing, or Communications.
  • 5–8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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