Regional Franchise Manager

2 days ago

Melbourne, Victoria, Australia Bridgestone Australia Ltd. Full time
About The Role

Bridgestone is seeking a dynamic and commercially astute Regional Franchise Manager to champion the success of our franchise retail store network. This is an opportunity to drive profitability, build strong franchise relationships, and shape the future of retail operations across your region. The role includes:

  • Strategic Planning: Collaborate with franchisees to develop tailored business plans and drive performance across tyre, auto service, and retail categories.
  • Relationship Building: Foster strong, respectful partnerships with franchisees, aligning with Bridgestone's TRACE behaviours.
  • Operational Excellence: Support the onboarding of new stores and franchisees, ensuring a seamless training experience; champion new programs and initiatives to maintain market leadership.
  • Performance Leadership: Achieve sales and profit targets, optimise store performance, and implement programs to boost results.
  • Safety & Sustainability: Champion Bridgestone's 'Perfect Safety' vision and E8 Commitment, promoting safe and sustainable practices.
About You

You are a commercially minded leader with a passion for retail and a talent for building strong, productive relationships. You thrive in a fast-paced environment and are motivated by helping others succeed. With a strategic mindset and hands-on approach, you know how to turn business plans into operational success.

You Bring
  • Proven experience in retail operations, franchise management, or field sales—ideally within the automotive or tyre industry.
  • Tertiary qualifications in sales, marketing, franchising or a related discipline are desirable.
  • Understanding of business planning, performance management, and customer engagement.
  • Knowledge and understanding of the Franchising Code of Conduct.
  • Strong communication and interpersonal skills, with the ability to influence and inspire.
  • Collaborative spirit and a commitment to safety, sustainability, and continuous improvement.
  • Flexibility to travel across your region to support franchisees and drive performance.
Benefits & Growth

Our people commitment emphasizes growth and development, flexibility for wellbeing and performance, and the security of a trusted global brand. Perks include:

  • Competitive total remuneration package, including market-related base pay, variable pay, and role-based allowances.
  • Discounts on Bridgestone tyres and servicing for you, your family and friends.
  • Financial education, wellbeing support, and a range of employee discounts on private health, cars and car hire, hotels and other retailers.
  • Annual paid volunteer leave to give back to a cause that matters to you.

About Us: We are a leader in tyre and mobility solutions with operations spanning company-owned stores, franchise partners, and mobile servicing solutions. We employ a team of over 2000 passionate individuals across Australia and New Zealand.


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