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Health Content and Social Media Specialist

4 weeks ago

Melbourne, Victoria, Australia United Pacific Industries Full time
Health Content and Social Media SpecialistHealth Content and Social Media Specialist

1 day ago Be among the first 25 applicants

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As a newly created role (0.6FTE) and reporting to the Marketing Manager. the Health Content & Social Media Specialist plays a key role in the planning, creation, and execution of educational content and social media campaigns for our portfolio of health and wellness brands. This role is responsible for managing day-to-day social media activity, developing health-focused content, coordinating user generated content collaborations, and supporting media, communications and product development initiatives. The ideal candidate combines strong digital content skills with a background in health sciences—ideally in physiotherapy or exercise physiology—to ensure communications are engaging, insightful, evidence-based, consumer-friendly, and aligned with customer needs and brand goals.

Key Responsibilities:

1. Content Development & Execution

  • Plan, write, and produce engaging content across websites, social media platforms, blogs, and eDMs.
  • Identify and translate health-related or clinical information into accessible, educational content for consumers.
  • Align content with product messaging, campaigns and marketing strategies.
  • Collaborate with the eCommerce Specialist to plan and deliver eDMs and blog content.
  • Write content to ensure accuracy, readability and brand engagement.
  • Repurpose content across formats to maximise reach and engagement.
  • Develop and manage social media calendars across all brands.
  • Create, schedule, and publish posts across Instagram, Facebook and other relevant platforms.
  • Grow social media follower base, foster engagement and respond to audience comments and queries.
  • Stay on top of trends and suggest new content formats or ideas to improve engagement.

3. User Generated Content & Brand Collaborations

  • Research and identify potential collaborators and brand ambassadors who align with brand values and target audiences.
  • Manage outreach, briefing, approvals, and coordination of content.
  • Foster long-term influencer and affiliate relationships.

4. Performance Monitoring & Reporting

  • Use analytics tools to assess engagement and performance of content and social media campaigns.
  • Prepare monthly reports with insights and actionable recommendations.
  • Monitor competitor activity and platform updates to inform content and social strategies.

5. Product Development

  • Collaborate with the Product Manager to identify and review new and existing product development
  • Provide health sciences insight into patient needs, product requirements and product development.

6. Media Communications & PR Support

  • Assist in identifying PR opportunities to amplify brand presence.
  • Draft and help distribute media releases, product updates, and brand stories.
  • Support media list management, tracking coverage, and coordinating PR assets (press kits, imagery, etc.).

Qualifications & Skills:

  • Bachelor's degree in Health Sciences (preferred), Marketing, Communications or a related field
  • 3+ years of experience in content creation, social media, influencer management, or digital communications; or health background with less experience
  • Excellent writing skills with a strong understanding of tone, clarity, and platform-appropriate messaging
  • Basic graphic design and content editing skills (e.g. Canva, Adobe Creative Suite)
  • Strong project coordination skills, attention to detail, and a proactive attitude
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typePart-time
Job function
  • Job functionHealth Care Provider
  • IndustriesRetail Health and Personal Care Products

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