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Health Content Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeHealth Full time $60,000 - $80,000
Health Content Specialist

The Health Content Specialist plays a key role in planning, creating, and executing educational content and social media campaigns for health and wellness brands.

Key Responsibilities:
  • Content Development & Execution Plan:
    • Write engaging content across websites, social media platforms, blogs, and e-communications.
    • Translate health-related or clinical information into accessible educational content for consumers.
    • Align content with product messaging, campaigns, and marketing strategies.
  • Social Media Strategy & Management:
    • Develop and manage social media calendars across all brands.
    • Create, schedule, and publish posts across Instagram, Facebook, and other relevant platforms.
    • Grow social media follower base, foster engagement, and respond to audience comments and queries.
  • User Generated Content & Brand Collaborations:
    • Research and identify potential collaborators and brand ambassadors who align with brand values and target audiences.
    • Manage outreach, briefing, approvals, and coordination of content.
  • Performance Monitoring & Reporting:
    • Use analytics tools to assess engagement and performance of content and social media campaigns.
    • Prepare monthly reports with insights and actionable recommendations.
  • Product Development:
    • Collaborate with the Product Manager to identify and review new and existing product development.
    • Provide health sciences insight into patient needs, product requirements, and product development.
  • Media Communications & PR Support:
    • Assist in identifying PR opportunities to amplify brand presence.
    • Draft and help distribute media releases, product updates, and brand stories.