Consumer Insights Analyst

3 weeks ago

North Sydney Council, Australia Salt & Shein Full time

Join to apply for the Consumer Insights Analyst role at Salt & Shein.

This range is provided by Salt & Shein. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$90,000.00/yr - A$110,000.00/yr

Associate Director - Marketing, Communications and Digital at Salt & Shein

Consumer Insights Analyst

Are you passionate about turning data into stories that drive real-world impact? Do you thrive on uncovering the "why" behind consumer behaviour? We're looking for a Consumer Insights Analyst to join a highly regarded team dedicated to transforming the way consumers engage with fresh produce and sustainable living.

About the Role:

As a Consumer Insights Analyst, you'll play a pivotal role in delivering evidence-based insights that inform strategic marketing and communication decisions. Reporting to the Head of Consumer Insights & Capability, you'll work closely with marketing and industry stakeholders to design and deliver research projects, analyse performance, and provide actionable recommendations.

This is a fantastic opportunity for someone with an analytical mindset who enjoys working with complex datasets and translating them into clear, compelling narratives.

Key Responsibilities:

  • Independently manage continuous data sources such as Nielsen IQ, including agency management and reporting.
  • Conduct in-depth analysis of consumer behaviour, usage, attitudes, and retail data.
  • Maintain and enhance dashboards and reports using tools like Power BI and Nielsen Discover.
  • Ensure data integrity through rigorous quality control.
  • Measure and report on marketing program performance.
  • Manage content on the consumer insights portal, including creating engaging summaries and assets.
  • Share insights internally and externally, supporting stakeholder engagement.
  • Support marketing strategies with insight-driven analysis and category overview reports.

About You:

  • A tertiary qualification in Business or a related field.
  • 2+ years' experience in consumer or shopper data analysis and reporting.
  • Proficiency in Excel and PowerPoint.
  • Understanding of marketing and category management.
  • Strong attention to detail and time management skills.
  • Experience working with grocery or category tracking tools (e.g., Nielsen, Circana, Quantium, Fresh Logic) is highly regarded.
  • A proactive mindset and a collaborative approach to team culture.

Why Join Us?

You'll be part of a passionate team that values innovation, collaboration, and making a meaningful impact. If you're ready to help shape the future of consumer engagement in horticulture, we'd love to hear from you.

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Research, Analyst, and Marketing
Industries
  • Food and Beverage Manufacturing, Market Research, and Research Services
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