Consumer Insights Professional

2 weeks ago

Sydney, New South Wales, Australia beBeeInsights Full time $80,000 - $90,000
Job Overview

We are seeking a seasoned Consumer Insights Manager to spearhead consumer-first initiatives throughout our organization.

Key Responsibilities:
  • Drive consumer-centric thinking across the business.
  • Elevate powerful consumer insights to inform commercial, creative, product innovation, and brand activities.
  • Lead strategic deep dives on key issues and opportunities, ensuring actionable recommendations backed by data and insights.
  • Oversee research efforts, selecting the best agency and methodology to address critical business questions and unlock future growth potential.
  • Counsel brand and innovation teams on informed decision-making using diverse consumer insight approaches.
Requirements:
  • Passion for harnessing consumer insights to drive business growth.
  • Proven leadership and stakeholder influence with exceptional communication skills.
  • Expertise in quantitative research, comfortable working with data packages like Q, Conjointly, Qualtrics.
  • Demonstrated knowledge of market research methodologies, consumer insights, cultural insights, brand positioning, and brand identity.
  • Able to translate insights into impactful brand strategies.
  • Substantial experience delivering complex projects.

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