eCommerce Retention Lead

3 days ago

Sydney, New South Wales, Australia Six Degrees Executive Full time

Are you a retention marketing expert with a passion for sports and leisure? I'm working with a highly respected sports and leisure brand that is seeking an experienced Ecommerce Retention Lead to drive customer loyalty, maximize lifetime value, and optimize retention strategies. This is a fantastic opportunity for someone with a proven track record in retention marketing who is looking to take the next step in their career.

Key Responsibilities:
  1. Lead Lifecycle Marketing Campaigns: Develop and execute email, SMS, and other retention-focused campaigns that increase repeat purchases, encourage long-term brand loyalty, and improve customer engagement.
  2. Post-Purchase Optimization: Implement and optimize strategies that enhance post-purchase communication, aiming to boost repeat buying and customer retention.
  3. Manage Loyalty & Rewards Programs: Refine and enhance loyalty and rewards programs to maximize customer participation and increase lifetime value.
  4. Personalized Segmentation: Utilize customer data to develop targeted strategies that personalize offers and product recommendations, driving more relevant and compelling interactions.
  5. Win-Back Strategies: Develop and execute targeted strategies to re-engage lapsed customers and bring them back into the brand's ecosystem.
  6. Collaboration Across Teams: Work closely with ecommerce, customer service, and marketing teams to align retention strategies across all customer touchpoints.
  7. Data-Driven Insights: Leverage data and performance metrics from tools such as Klaviyo, Google Analytics, and customer data platforms to fine-tune campaigns and retention strategies.
  8. Optimize Recurring Revenue Models: Manage subscription and replenishment models to ensure recurring revenue and foster long-term customer relationships.
What You'll Need to Be Successful:
  1. Experience in Retention Marketing: At least 1+ years of experience in a retention marketing or lifecycle marketing role. Ideally, experience within the sports and leisure sector or a similar lifestyle brand is preferred.
  2. Proven Expertise in Email & SMS Campaigns: A track record of successfully developing, executing, and optimizing email and SMS campaigns that drive repeat purchases and increase customer engagement.
  3. Loyalty & Rewards Programs: Experience managing and enhancing loyalty programs, ensuring they effectively boost customer retention and engagement.
  4. Strong Analytical Skills: You should be highly comfortable working with platforms like Klaviyo, Google Analytics, and customer data tools to gather insights and drive improvements in campaigns.
  5. Customer-Centric Mindset: A deep understanding of customer segmentation and behavior, allowing you to develop strategies that truly resonate with the brand's audience.
  6. Collaborative Nature: Excellent communication and interpersonal skills to work effectively with cross-functional teams (marketing, customer service, ecommerce).
  7. Passion for Sports & Leisure: An understanding of and enthusiasm for the sports and leisure industry will give you a distinct edge when developing customer retention strategies.
Why This Opportunity?
  1. Impactful Role: You'll have a key role in shaping the retention strategy for a well-loved and rapidly growing sports and leisure brand.
  2. Growth & Career Progression: This position offers excellent opportunities for career growth and the chance to work in an innovative, dynamic team.
  3. Industry Passion: If you have a genuine passion for sports and leisure, this brand aligns with your interests and offers a unique environment to bring your expertise to the table.

If you have the experience, passion, and skills for driving retention and customer loyalty, I'd love to connect. This is an exciting opportunity to work with a market-leading sports and leisure brand. Let's talk more about how you can make a real impact in this role.

Feel free to reach out if you want more details or to explore the role further at nickb@sde.com.au.

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