Senior Integrated Marketing Manager

3 weeks ago

Noosa North Shore, Queensland, Australia World Wide Technology Part time
Why WWT?

At World Wide Technology, we work together to make a new world happen. Our important work benefits our clients and partners as much as it does our people and communities across the globe. WWT is dedicated to achieving its mission of creating a profitable growth company that is also a Great Place to Work for All. We achieve this through our world-class culture, generous benefits and by delivering cutting-edge technology solutions for our clients.

Founded in 1990, World Wide Technology (WWT) is a global technology solutions provider leading the AI and Digital Revolution. With more than $20 billion in annual revenue, WWT combines the power of strategy, execution and partnership to accelerate digital transformational outcomes for large public and private organizations. Through its Advanced Technology Center, a collaborative ecosystem of the world's most advanced hardware and software solutions, WWT helps clients and partners conceptualize, test and validate innovative technology solutions for the best business outcomes and then deploys them at scale through its global warehousing, distribution and integration capabilities.

With over 10,000 employees and more than 55 locations around the world, WWT's culture, built on a set of core values and established leadership philosophies, has been recognized 13 years in a row by Fortune and Great Place to Work for its unique blend of determination, innovation and creating a great place to work for all. With this culture at its foundation, WWT bridges the gap between business and technology to make a new world happen for its customers, partners and communities.

Want to work with highly motivated individuals on high-performance teams? Join WWT today

The Sr. Integrated Sales Marketing Manager will have direct access to our senior business leaders to develop strategies and implement integrated marketing campaigns for the dedicated Sales organizations regions. In this position, you will work closely with Sales and the GES Event Marketing Team to create awareness and demand generation programs that achieve pipeline and revenue goals. In addition to considering Sales objective and account targets, you will use market research and persona modeling to develop Regional account based marketing plans that deliver upon WWT's value prop, often customizing strategies to the zip code level.

This job description describes the general nature and level of work required by the position. It is not intended to be an all-inclusive list of qualifications, skills, duties, responsibilities or working conditions of the job. The job description is subject to change with or without notice, and Management reserves the right to add, modify or remove any qualification or duty. Nothing in this job description changes the existing at-will employment relationship between the Company and the employee occupying the position.

Job Responsibilities
  • Designs, implements and owns Regional account-based marketing plans, rooted in research and insights. Includes development of timelines, budgets, SF campaign management and execution of deliverables, including obtaining the appropriate approvals and development of creative briefs
  • Drives brand awareness, customer acquisition, expansion and retention aligned with sales and partner priorities
  • Deliverables of integrated marketing campaigns may include digital/social ads, events, OOH, signage, video, collateral, website content, email nurture campaigns, PR, articles, blogs, podcasts, and other customer-facing sales enablement materials
  • Deeply understands each Region and their customers' pain points, as well as WWT's overall go-to-market strategy, associated solutions, markets served, service offerings and strategic partners
  • In partnership with the Sales Marketing Directors/VPs, advise sales leadership on the best marketing and media mix to deliver against their core value proposition and priority GTMs, to drive positive business results
  • Develops messaging and content deliverables that articulate World Wide Technology's capabilities, working vertically and horizontally to create better consistency and messaging across brand, solution and sales marketing
  • Directs agencies to develop and ensure flawless execution of marketing campaigns
  • Leads/Assists in market research and competitive benchmarking
  • Works in partnership with the Event Marketing Team to develop exceptional company and customer events
  • Develops and manages relationships with key sales and other marketing stakeholders that are internal clients of the Sales Marketing Team. This may include Sales leadership, Services leadership, Engineering leadership, and other key executives
  • Manages marketing dashboard and set, track and analyze marketing efforts with regular qualitative and quantitative-driven check-ins with leadership
  • Enables and drive lead follow-up with sales and sales development teams
  • Builds strong relationship with and collaborate with OEMs for the purpose of obtaining funding for campaigns
  • Ability to forecast and report out on budgetary matters
  • Understands business priorities and identify process improvements to create efficiency
  • Tracks and helps drive completion of key deliverables and follow up on outstanding items
  • Maintains a keen understanding of industry trends affecting clients, and use the trends to make strategic recommendations

Education
  • Bachelor's Degree in Arts/Sciences (BA/BS)

Work Experience
  • A minimum of 8 years' progressive experience in a related field

Other Work Experience
  • 8-10 years of Marketing experience with demonstrated success in developing strategies in direct, indirect, digital, field, event and account-based marketing programs
  • Management experience preferred
  • OEM/Channel experience preferred
  • B2B experience at a corporation or agency preferred
  • Experience and/or knowledge of content and digital strategies to support the entire buyers' journey -- from awareness through loyalty
  • Project management experience with ability to simultaneously manage multiple projects

Knowledge, Skills, And Abilities
  • Proficient computer skills (PowerPoint, Microsoft Word, Excel, Salesforce, Marketing Platforms, and other key technologies)
  • Ability to work independently and as a team across different departments
  • Ability to analyze and interpret data- think strategically- and translate this thinking into recommendations and measurable actions
  • Excellent oral, written, and presentation skills
  • Strong attention to detail and organizational skills
  • Strong relationship building skills

,

The well-being of WWT employees is essential. So, when it comes to our benefits package, WWT has one of the best. We offer the following benefits to all full-time employees:
  • Health and Wellbeing: Combined Health Insurance, Employee Assistance Program, Wellness program
  • Financial Benefits: Competitive pay, Profit Sharing, Life and Disability Insurance, Tuition Reimbursement
  • Paid Time Off: PTO & Holidays, Parental Leave, Sick Leave, Bereavement

We strive to create an environment where all employees are empowered to succeed based on their skills, performance, and dedication. Our goal is to cultivate a culture of belonging that encourages innovation, collaboration, and respect for all team members, ensuring that WWT remains a great place to work for All

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