
Senior Brand Strategist
2 weeks ago
We lead the AI and Digital Revolution by bridging the gap between business and technology to make a new world happen for our customers, partners, and communities.
We work together to deliver innovative technology solutions for large public and private organizations with over 10,000 employees and more than 55 locations around the world.
Our unique blend of determination, innovation, has been recognized 13 years in a row by Fortune and Great Place to Work.
Responsibilities- Design and implement regional account-based marketing plans rooted in research and insights.
- Drive brand awareness, customer acquisition, expansion, and retention aligned with sales and partner priorities.
- Deliver integrated marketing campaigns including digital/social ads, events, OOH, signage, video, collateral, website content, email nurture campaigns, PR, articles, blogs, podcasts, and other customer-facing sales enablement materials.
- Understand each region and their customers' pain points, as well as overall go-to-market strategy, associated solutions, markets served, service offerings, and strategic partners.
- Advise sales leadership on best marketing and media mix to deliver against core value proposition and priority GTMs to drive positive business results.
- Bachelor's Degree in Arts/Sciences (BA/BS).
- A minimum of 8 years' progressive experience in related field.
- 8-10 years of Marketing experience with demonstrated success in developing strategies in direct, indirect, digital, field, and account-based marketing programs.
- Management experience preferred.
- OEM/Channel experience preferred.
- B2B experience at corporation or agency preferred.
- Proficient computer skills (PowerPoint, Microsoft Word, Excel, Salesforce, Marketing Platforms, and other key technologies).
- Ability to work independently and as team across different departments.
- Ability to analyze and interpret data, think strategically, and translate this thinking into recommendations and measurable actions.
- Excellent oral, written, and presentation skills.
- Strong attention to detail and organizational skills.
- Strong relationship building skills.
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