Media Manager

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Howatson+Company is an advertising agency that's committed to expressing creativity in all its forms to positively influence people and culture.

Put simply, we care fiercely. For the people who work here. For the brands we work on. And for the community we live in. That's why we overinvest in training, generosity and pausing to recognise excellence and effort in our people.

It's also why we're 100% carbon neutral.

Our Media team are responsible for developing, implementation and measurement of media strategies across our clients. We don't exist as a siloed department but as a part of the wider planning team, as we recognise the value media thinking can bring to briefs across the agency, not just media briefs, through creatively applying the best of marketing science.

The Role

Based in our Sydney office, our Media Manager will play a critical role in shaping data-driven marketing strategies, audience insights, and campaign planning across multiple channels. You will focus on market research, audience segmentation, and brand positioning to develop impactful, multi-channel marketing strategies that drive business growth.

This role is an exciting opportunity to work across multi-channel campaigns, including digital, display, social, performance marketing, search, and traditional media, while providing strategic recommendations that shape brand success.

At H+Co, we believe great marketing is built on data, insights, and strategic integration-not just execution. That's why we ensure that media planning, strategy, and analysis work seamlessly together, providing a cohesive approach from market research to campaign reporting.

A Day in the Life

• Develop and implement customer-centric marketing strategies, using data-driven insights to inform audience targeting and segmentation.
• Support the Media Director in responding to client briefs, conducting market research, and identifying marketing opportunities.
• Provide strategic recommendations on brand positioning, market trends, and audience insights to maximise campaign effectiveness.
• Collaborate with internal teams-including Data, Technology, Creative, Strategy, and Business Management-to develop integrated marketing solutions.
• Use analytical skills to assess campaign effectiveness and transform media performance data into strategic insights that guide future planning.
• Work closely with clients to educate them on marketing strategy and audience behaviour, ensuring their campaigns align with business objectives.

How will we know you are the one?

• You have experience in multi-channel marketing strategy, audience segmentation, and brand positioning.
• You can translate consumer insights and data analysis into actionable marketing strategies.
• You understand how to craft insight-driven campaign plans that align with market trends and consumer behaviour.
• You have strong knowledge of performance metrics and KPIs, ensuring that marketing efforts are aligned with broader business objectives.
• You can present insights and recommendations effectively to clients, internal stakeholders, and creative teams.
• You are passionate about understanding audiences and leveraging research to develop compelling brand strategies.

Other things that would make you excel in this role

• Experience in conducting market research, developing audience insights, and applying data analytics to marketing plans.
• A strong understanding of multi-channel marketing, including digital, social, search, and traditional media.
• Ability to intelligently apply data insights to campaign reporting.
• Attention to detail that is second to none.
• Strong Microsoft suite skills, particularly with Excel.
• Team player, but can also work autonomously.
• Ability to think critically and translate data into meaningful marketing strategies.
• Excellent attention to detail and strong communication skills, particularly in presenting findings.
• Proficiency in Microsoft Suite, particularly Excel, PowerPoint, and reporting tools.

Who are Howatson+Company?

Howatson + Company are a fully integrated creative agency that believe in the power of influence.

We believe that the magic comes from the '+'.

The intersection of diverse people, culture and capabilities, that create solutions that drive business outcomes for our clients and leave the world a better place.

We care fiercely about the people we work with, the brands we work on and the world we live in.

We have five key values :

Act without judgement or preconceptions to find the truth.

Diversity creates breakthrough

Magic lives at the intersection of people, culture and capability.

We can only afford to be distinctive

No 'house style', we express creativity in all its forms.

Never walk alone

It's everyone's job to think, to craft, to support.

Values cost something

Talk is cheap, we act with valour regardless the cost

Some of our most recent accolades

• Contagious Pioneers - Best and Bravest 2024
• Adnews Creative, Independent, Employer and Agency of the Year 2024
• Cannes Global Independent Agency of the Year - Good 2023
• Mumbrella Creative, Independent and Emerging Agency of the Year 2023
• B&T Independent Agency of the Year 2023
• Andy's Global Independent Agency of the Year 2023
• Spikes Grand Prix, Independent Agency of the Year 2023
• LBB APAC Creative Agency of the Year 2022
• D&AD Global Independent Agency of the Year 2022
• LIA Grand Prix 2022, Independent Agency of The Year AU / NZ 2022

Howatson+Company is proud to be an Equal Employment Opportunity employer. We are committed to fostering a diverse and inclusive work environment. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics. We invite anyone to apply. Please send your details and CV to

If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know.

To be eligible to apply, you must have Australian or New Zealand citizenship or Australian permanent residency status.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Advertising and Marketing

Advertising Services and Broadcast Media Production and Distribution

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