Media Manager

**Company Description**
NBCUniversal, a Comcast Corporation, and is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

For almost a century, Universal has been known for its diverse slate of films, including classics such as Jaws, the Jurassic Park series, Mamma Mia, Fast and Furious and Bourne.

Universal Pictures International (UPI) owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe including Austria, Australia, New Zealand, France, Germany, Italy, Korea, Mexico, Netherlands, Russia, Spain, Switzerland and UK & Eire. In other territories UPI market and distribute movies through its JV offices, as well as in select territories, licensees who are contracted to distribute on UPl's behalf as well as production operations, a leading television stations group, and world-renowned theme parks.

To manage media implementation and strategy for each film. Splitting films with the other media lead roles this role is a key gatekeeper for paid media activity on allocated UPI titles.

**PEOPLE MANAGEMENT & KEY CONTACTS**
- Key contact for UPI global marketing teams.
- Externally responsible for managing the day to day delivery on UPI from the media agency.
- Key contact for UPI social & Creative Content teams
- Mentoring of UPI Media Lead

**MANAGER LEVEL BROADER RESPONSIBILITIES: UPI STUDIO ONLY**
- This role will monitor the incoming communications from UPI and ensure key members of the UPI team are across any major updates or requests for current or future titles.
- UPI Deal Mapping in consultation with WB Media Manager / Head of Media & Creative
- In consultation with senior marketing leadership manages the delivery of HO/Filmmaker presentations to showcase local market campaign (UPI Films

**MEDIA** IMPLEMENTATION**:

- Owns the media briefing and implementation of media plans for allocated film slate.
- Drives long lead media briefing and creative brainstorm sessions with the agency and key media partners
- Forward plans key media channels and placements
- Sets media objectives and feeds into the marketing brief for media requirements
- Reviews media plans in consultation with the marketing manager
- This includes checking:

- Flighting of activity
- Environments
- Costs & buying metrics
- Targeting
- Creative considerations
- Checking of TV spot lists (environments, creative allocation, durations)
- Review placement of key outdoor
- TV integration ie. toolkit allocations, sponsorships
- Head office reporting & creative allocation requests
- Provides feedback on full media plan to agency
- Reviews weekly TV and Digital reporting to identify learnings, efficiencies or action items
- Provides head office / marketing team with media campaign summary.
- Briefs in Exhibition 1st Party Data social campaigns which are complementary to our paid media activities

**PUBLICITY INTEGRATAION**
- Works with publicity team to deliver on key promotional objectives and integration
- Leads alongside publicity the Trailer break launch campaign
- Responsible for delivering Trailer Break results for allocated film to broader business and works with Social Specialist to benchmark results
- Creative content strategies & influencer amplification
- Collaborates with publicity to review any spend associated with Screening events / media promotions / brand content campaigns

**CREATIVE CONTENT**
- Liaises with marketing and production executive on creative assets and deadlines
- Maps creative content for media placements in consult with Creative Services Lead & Executive role

**ORGANIC SOCIAL COMMUNICATIONS**:

- Drives the briefing process for allocated film with external social media agency, this includes ;
- Communicating social media objectives
- Outlining key publicity initiatives that need to be supported in social
- Provides an overview of ALL content that is available from advertising, publicity, head office bespoke social content.
- Provides direction on locally developed content requirements
- Outlines any key exhibition or partnership activity that needs to be supported or amplified in social
- Works with agency to identify any suitable influencers for content creation on our owned Universal channels
- Sets targeting and budget allocations for all paid social media activity in line with supporting digital AV and overall campaign weights
- Manages the social agency to respond to the brief and collaboratively develops a conversation calendar and action plan for each film.
- Approves all organic social media content before it goes live
- Where required manages the social agency to deliver premiere activations

**Qualifications**
- Strong strategic thinking
- Media or Digital Agency background - minimum 4 years
- Experience in digital / programmatic trading essential
- Experience in managing in house 1st Party data
- Analytically minded
- Media landsc