Executive, Field Key Accounts
3 weeks ago
Purpose & Overall Relevance for the Organization :
As a Field Account Representative, you will be the face of the brand in your territory - driving sales growth, strengthening retail partnerships, and ensuring Adidas is showcased in-store with excellence. Through collaboration, training, and brand advocacy, you will help bring adidas products and stories to life for consumers.
Key Responsibilities :
Develop and maintain strong relationships with retail staff and store managers.
Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.
Ensure premium in-store execution across merchandising, product layout, and stock levels.
Train and inspire retail partners on adidas product technologies, stories, and benefits.
Share field insights with Adidas teams on market trends, competitors, and store performance.
Drive sell-through via activations, events, and impactful training sessions.
Uphold brand standards across all retail environments.
Monitor performance metrics and collaborate with internal teams to exceed KPIs.
Key Tasks : Functional :
Build trusted partnerships with retail staff and managers across your territory.
Execute seasonal strategies to maximise visibility and sell-through.
Oversee visual merchandising standards, stock levels, and product presentation.
Deliver product knowledge sessions highlighting key innovations and benefits.
Act as the eyes and ears of the market - providing feedback on trends, competition, and consumer behaviour.
Champion the adidas brand by ensuring consistency in every retail touchpoint.
Sales & Performance :
Track and analyse store sales data to identify growth opportunities and risks.
Collaborate with internal sales and merchandising teams to achieve account goals.
Deliver impactful training to boost partner staff knowledge and selling confidence.
Market Intelligence :
Monitor and report on competitor activities and emerging retail trends.
Provide actionable insights from the field to inform product and commercial strategy.
Brand Advocacy & Training :
Be a true brand ambassador - knowledgeable, authentic, and passionate.
Lead engaging product and brand training sessions to elevate retail partner expertise.
Knowledge, Skills & Abilities :
Strong interpersonal skills with the ability to build and sustain relationships.
Commercial mindset with proven ability to influence sales performance.
Excellent communication and presentation skills, both in-person and virtual.
Solid understanding of retail operations, merchandising, and consumer behaviour.
Self-motivated with strong organisational and time-management abilities.
Analytical thinker with confidence in interpreting data and translating insights into actions.
Passion for sports, lifestyle, and the adidas brand.
Requisite Education & Experience / Minimum Qualifications :
Bachelor's degree in Business, Marketing, Sales, or related field preferred (or equivalent experience).
2–4 years of experience in retail account management, field sales, or a related commercial role.
Proven track record in driving sales growth and delivering against KPIs.
Experience delivering training or product presentations to retail staff.
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools.
Flexibility to travel regularly within assigned territory.
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