Executive, Field Key Accounts
1 week ago
As a Field Account Representative, you will be the face of the brand in your territory - driving sales growth, strengthening retail partnerships, and ensuring Adidas is showcased in-store with excellence. Through collaboration, training, and brand advocacy, you will help bring adidas products and stories to life for consumers.
Key Responsibilities
- Develop and maintain strong relationships with retail staff and store managers.
- Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.
- Ensure premium in-store execution across merchandising, product layout, and stock levels.
- Train and inspire retail partners on adidas product technologies, stories, and benefits.
- Share field insights with Adidas teams on market trends, competitors, and store performance.
- Drive sell-through via activations, events, and impactful training sessions.
- Uphold brand standards across all retail environments.
- Monitor performance metrics and collaborate with internal teams to exceed KPIs.
Key Tasks:
- Build trusted partnerships with retail staff and managers across your territory.
- Execute seasonal strategies to maximise visibility and sell-through.
- Oversee visual merchandising standards, stock levels, and product presentation.
- Deliver product knowledge sessions highlighting key innovations and benefits.
- Act as the eyes and ears of the market - providing feedback on trends, competition, and consumer behaviour.
- Champion the adidas brand by ensuring consistency in every retail touchpoint.
- Track and analyse store sales data to identify growth opportunities and risks.
- Collaborate with internal sales and merchandising teams to achieve account goals.
- Deliver impactful training to boost partner staff knowledge and selling confidence.
- Monitor and report on competitor activities and emerging retail trends.
- Provide actionable insights from the field to inform product and commercial strategy.
- Be a true brand ambassador - knowledgeable, authentic, and passionate.
- Lead engaging product and brand training sessions to elevate retail partner expertise.
- Strong interpersonal skills with the ability to build and sustain relationships.
- Commercial mindset with proven ability to influence sales performance.
- Excellent communication and presentation skills, both in-person and virtual.
- Solid understanding of retail operations, merchandising, and consumer behaviour.
- Self-motivated with strong organisational and time-management abilities.
- Analytical thinker with confidence in interpreting data and translating insights into actions.
- Passion for sports, lifestyle, and the adidas brand.
- Bachelor's degree in Business, Marketing, Sales, or related field preferred (or equivalent experience).
- 2–4 years of experience in retail account management, field sales, or a related commercial role.
- Proven track record in driving sales growth and delivering against KPIs.
- Experience delivering training or product presentations to retail staff.
- Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools.
- Flexibility to travel regularly within assigned territory.
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