Business Development Representative

Overview

Business Development Representative (BDR) - APAC at Disguise. The role focuses on engaging, qualifying, and driving new business opportunities across the APAC region, collaborating with global teams from Asia to London and beyond. You are the first point of contact for potential customers, representing Disguise to inspire creatives and technologists to explore our platform for spectacular visual experiences.

Location: APAC (Korea, Japan, Hong Kong, Southeast Asia, Australia, India). Reports into: VP of Sales, APAC (based in London/Hong Kong).

If you are bilingual, please also submit your CV in English.

What you'll doLead Generation & Sales Pipeline Development

• Meet weekly, monthly, and annual lead generation and pipeline targets.
• Track and report on weekly, monthly, and quarterly KPIs, including activity, lead generation, lead conversation, opportunity generation, and pipeline creation.
• Develop and execute outbound prospecting strategies, including calls, emails, and social selling.
• Research and qualify new leads from marketing campaigns and events based on predefined criteria.
• Manage inbound lead follow-ups and convert prospects into qualified sales opportunities.
• Collaborate with sales managers to strategize on pipeline generation.
• Gain a clear understanding of client needs and desired outcomes.
• Communicate effectively with the sales team for product demonstrations and sales handoffs.

Customer Engagement & Relationship Building

• Act as the first point of contact for potential customers, delivering exceptional first impressions.
• Host initial discovery meetings and lead compelling demonstrations of Disguise products.
• Clearly communicate value propositions tailored to customer needs.
• Overcome objections and provide creative solutions to challenges.
• Maintain accurate customer records in CRM using Salesforce and Salesloft.

Industry & Product Knowledge

• Stay up-to-date with Disguise products, updates, press releases, and competitive solutions.
• Attend industry events to identify new opportunities (roughly 1-2 per year).
• Collaborate with cross-functional teams to align strategies and insights.
• Provide clients clarity on how Disguise's offerings can help potential clients and why they should choose to partner with Disguise.

Experience

• Experience in a lead generation capacity is preferred; making cold calls, qualifying leads, and handling objections.
• Experience using sales methodologies, preferably BANT / MEDPICC.
• Experience in either SaaS, hardware, or technical services sales.
• Experience working with a wider Sales team to pass on sales opportunities for the Sales Manager to close.
• Experience using Salesforce and Salesloft.
• Ability to develop and maintain strong customer and partner relationships.
• Industry interest; production, entertainment, live events, and broadcast.
• Ability to speak professional/conversational English and other Asian languages would be beneficial.

Behaviours and values

• High level of attention to detail: able to keep reports and documentation up to date.
• Winning mindset: brave, bold, and striving for growth.
• Driven: proactive and passionate in seeking what might not immediately be apparent.
• Dependable: a team player and autonomous in driving results.
• Dynamic: able to adapt quickly with energy and resilience.
• No Ego: approachable, authentic and humble.
• Desire to grow into Account Management / Sales Representative role in the future.

About Disguise

Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle. We partner with the biggest entertainment brands to deliver immersive experiences across live music, live TV, installations, theatre, film and TV production, corporate communications and brand launches.

Our values include Honest, Evolutionary, Fearless, Resilience, and Belong. We strive to create a workplace that reflects our diverse audience and celebrate authenticity and inclusion.

Benefits

• Globally competitive benefits packages for permanent hires.
• Unlimited Paid Time Off with a minimum time off of 20% above statutory.
• Hybrid working between home and offices (location-dependent).
• Mental health and wellbeing support including Calm subscription and employee assistance programs.
• Gig allowance to spend on tickets each year.
• Belonging policies supporting Parental, Fertility, Miscarriage, Menopause and Transitioning.
• Training, coaching & mentoring.

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