Consumer PR Specialist

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the State's lead tourism marketing, destination and experience development and major events agency.TEQ's vision is to inspire a global desire for Queensland by showcasing its unique identity through bold world-class marketing and events – driving travellers to choose our state and deepening pride in the place we call home.

About the role

Tourism and Events Queensland (TEQ) is seeking a passionate and experiencedConsumer PR Specialist (Global)to lead and deliver high-impact public relations programs that support our global marketing campaigns and strategy.

Based in Fortitude Valley, Brisbane, this temporary 6-month full-time role offers the opportunity to work closely with internal teams, international representatives, and partners such as Tourism Australia to elevate Queensland's profile as a must-visit destination.

Reporting to the Consumer PR Leader, you'll be responsible for securing standout media coverage across print, broadcast, and digital platforms, supporting global PR initiatives and activities, and building strong relationships with key industry stakeholders. This role is ideal for a communications professional with strong project management skills, tourism industry experience, media expertise and a flair for earned publicity who's ready to make Queensland shine on the global stage.

Job Description

• Lead and facilitate global PR programs to support TEQ marketing strategy and maximise public relations outcomes.
• Collaborate with Tourism Australia and TEQ's international teams to coordinate media famils and other publicity opportunities.
• Develop and pitch media-ready content to secure high-value coverage across print, broadcast, and digital platforms.
• Work with PR agencies to deliver earned media initiatives aligned with business priorities.
• Monitor, report, and evaluate PR activity and campaign success, adjusting strategies as needed.
• Build and maintain strong relationships with internal teams, international representatives, and key industry stakeholders.
• Demonstrated experience implementing PR activity across digital, broadcast, and print platforms aligned to business priorities.
• Strong project management skills with excellent attention to detail and ability to manage competing priorities under tight deadlines.
• Proven experience managing consumer media and publicity opportunities within the tourism industry.
• Understanding of media landscapes and consumer needs in TEQ's priority markets, with existing media relationships.
• Ability to interpret insights and craft tailored content to secure high-value media coverage.
• Tertiary qualifications in publicity, communications, or journalism, preferably with travel, tourism, or international market experience.

To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close Monday 18 August.

Additional Information

We know recruitment agencies work hard to connect great people with great roles, however, on this occasion, we're handling this one ourselves. We kindly ask you not to reach out, thank you for your understanding.

Tourism and Events Queensland recognises the importance and uniqueness of Queensland's Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position.This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.

• Applications will remain current for a period of up to 12 months after the closing date of the original vacancy and may be used for recurring or similar vacancies.
• A probationary period of three months will apply to appointees external to TEQ
• Pre-employment checks will occur prior to any offer of employment being made. Checks may include:
  • Referees
  • Proof of eligibility for appointment (i.e. residency/citizenship status or evidence of your Australian working visa)
  • Criminal history
  • Qualifications – the panel will need to sight your qualifications (mandatory requirements only).
• Within one month of commencing employment, the successful applicant is required to disclose any employment as a lobbyist in the previous two years.
• The recommended applicant will be required to disclose any serious disciplinary action taken against them in public sector employment.
• Applicants who have accepted a voluntary medical or early retirement, redundancy or retrenchment from the Queensland Government are required to indicate this in their application.
• Late applications cannot be submitted via the online job boards so please allow enough time before the closing date to submit your application. The selection panel will decide if they will accept a late application.

TEQ will manage your personal information collected through a recruitment and selection process in accordance with the TEQ Privacy Statement .

Internal Advertisements

Please outline your skills and experience to these requirements in your cover letter.

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