Native Content Producer

Company Description

Pedestrian Group, Nine's youth-focused brand, connects with millions of young Australians through diverse content in culture, tech, gaming, fashion, and more. By joining us you will work with and learn from the brightest minds to create ground breaking content that pushes boundaries and enables young Aussies to feel seen, informed, entertained and understood.

Our native content team is the engine room where we connect global brands with our audience in a way that's authentic, engaging, and never boring.

As our new Native Content Producer, you'll be at the heart of our commercial content engine. You'll be the creative force, turning client briefs from global brands like Samsung, Nivea, Paramount and McDonald's into exceptional native articles, social posts, and vertical videos that our audience genuinely loves.

Reporting directly to our Native Content Editor, you'll be the guardian of PEDESTRIAN.TV's iconic tone of voice, masterfully balancing client objectives with the editorial integrity our audience expects. It's not about churning out soulless ad copy; it's about strategic storytelling that makes an impact.

This role can be based in Sydney or Melbourne.

Day to day you will:

• Be whipping up exceptional native content on a daily basis, from incisive editorial pieces to social posts that stop our readers in their scroll
• Be the brains behind our brief responses, pitching clever, data-informed angles that tap into the cultural zeitgeist and connect with our audience
• Appear in phone-first branded videos as talent - being comfortable to be on camera is a must
• Collaborate with our Sales, Projects and Creative teams to find innovative solutions for clients
• Become an expert across a diverse range of topics, including entertainment, tech, beauty and style. No two clients are the same, and no two days are the same.

What you'll bring:

• Excellent writing skills;be someone who knows how to craft a story. Your grammar is sharp and your jokes land.
• Strategic thinking. You can look at a client's brief and see the bigger picture, finding the perfect angle that satisfies both the brand and our readers
• An understanding of the commercial reality of digital media - great content needs to deliver results
• You're a chameleon who can confidently switch between writing about the new season of a hit TV show, the latest beauty trend, or interview an expert for a financial fitness guide

Bonus Points For:

• Experience using a CMS (eg Wordpress), social scheduling tools (eg Later, Metricool) and basic photo editing (eg Canva)
• A working knowledge of video editing for social (eg CapCut)
• Familiarity with analytics tools like Google Analytics or Parsley
  

Nine is Australia's largest locally owned media company. Working at Nine, you'll have access to a unique range of experiences and opportunities, helping drive the success of the country's most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We're evolving and we need people like you to bring new ideas, innovate and make your mark.

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.