director membership, communications

Position Title: Director Membership, Communications & Stakeholder Engagement – Melbourne, VIC (Hybrid)

Organisation: Australian Flexible Pavement Association (AfPA)

Reports to: Chief Executive Officer (CEO)

Location: Melbourne or Brisbane preferred

Employment Type: Full-time/negotiable

About AfPA

The Australian Flexible Pavement Association (AfPA) is the peak body representing the flexible pavement industry across Australia. AfPA advocates for investment in flexible pavement maintenance, innovation, sustainability, workforce development, inclusion, and safety within the sector, while providing training, events, and industry leadership to ensure the ongoing growth and success of members and the broader industry. Our work shapes policy, fosters innovation, and promotes best practices across the roads, transport, and construction industries. Our Membership brings together a unique and diverse collective of industry, all State Road authorities and many councils across Australia.

Position Purpose

The Director Membership, Communications & Stakeholder Engagement will lead AfPA's efforts to grow and strengthen relationships with members, industry stakeholders, and government at all levels. This role is pivotal in enhancing AfPA's visibility, delivering value to members, and supporting workforce and training initiatives that benefit the sector. The role requires both strategic planning and hands-on delivery to ensure AfPA continues to support, advocate on behalf of and represent its members effectively.

• Advocacy & Stakeholder Engagement: Build and maintain strong working relationships with state and local governments, industry leaders, and key stakeholders
• Advocacy & Stakeholder Engagement: Support the development of policy and advocacy strategies that align with member interests
• Advocacy & Stakeholder Engagement: Map the government and stakeholder landscape to identify opportunities for advocacy, collaboration, and influence
• Advocacy & Stakeholder Engagement: Represent AfPA in forums, consultations, advisory groups, and industry discussions
  • Member Engagement & Retention: Drive initiatives that strengthen member engagement, retention, and growth
  • Member Engagement & Retention: Conduct outreach to members to ensure their needs and priorities are understood and addressed
  • Member Engagement & Retention: Develop and implement member outreach strategies to support retention and growth
  • Member Engagement & Retention: Enhance AfPA's visibility, profile, and value proposition within the flexible pavement industry
    • Communications, Promotion & Strategy: Lead initiatives that strengthen AfPA's communications, visibility, and promotional activities
    • Communications, Promotion & Strategy: Contribute to the development and implementation of AfPA's strategic and operational plans
    • Communications, Promotion & Strategy: Contribute to internal planning processes through analysis of stakeholder trends and member feedback
    • Communications, Promotion & Strategy: Support the Executive Team in identifying opportunities for sector growth and positioning AfPA as the authoritative voice of the industry
      • Events, Training & Workforce Development: Coordinate and support AfPA events, conferences, and training programs
      • Events, Training & Workforce Development: Assist with the promotion and delivery of training initiatives that support workforce development
      • Events, Training & Workforce Development: Assist with the development of promotional materials, newsletters, and industry updates
      • Events, Training & Workforce Development: Contribute to the organisation's social media, website, and communication strategies to enhance visibility
      • Events, Training & Workforce Development: Collaborate with internal teams and external partners to ensure high-quality, impactful learning opportunities
        • Skills & Experience: Strong communication, stakeholder engagement, and relationship management skills
        • Skills & Experience: Proven ability in government relations, member-based organisations, or advocacy roles
        • Skills & Experience: Demonstrated experience in strategy development and planning
        • Skills & Experience: Knowledge of event or training coordination desirable
        • Skills & Experience: Understanding of infrastructure, engineering, or road industry sectors an advantage
        • Skills & Experience: Excellent organisational, time management, and project management skills
        • Skills & Experience: Proactive, adaptable, and capable of working both strategically and operationally
        • Skills & Experience: Experience using Salesforce or similar CRM tool
          • Key Attributes: Highly collaborative with a consultative approach
          • Key Attributes: Ability to influence, negotiate, and build consensus
          • Key Attributes: Strategic thinker with a hands-on, solutions-focused mindset
          • Key Attributes: Commitment to AfPA's mission of supporting industry innovation, training, and workforce development
            • Position within the Structure: The position will report to the CEO
            • Position within the Structure: The position will work closely with the Executive Team including the State Executive Directors, the Executive Director Technology, and the Director Capability and Development
            • Position within the Structure: The position's direct reports will include the Manager Marketing Communications
              • Performance Indicators: Growth and retention of AfPA membership base
              • Performance Indicators: Strengthened relationships with government, industry, and stakeholders
              • Performance Indicators: Successful delivery and promotion of AfPA events and training
              • Performance Indicators: Contribution to AfPA's influence, visibility, and industry leadership
              What We Offer
              • Opportunity to shape policy outcomes in a key infrastructure sector
              • Exposure to high-level stakeholders in government and industry
              • Supportive, flexible working environment
              • Opportunities for professional development and growth
              How To Apply
              

Please send your resume and a cover letter addressing the key responsibilities and selection criteria to Diana.Vidal@afpa.asn.au by 15th September 2025.