Content Marketing Manager

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Content Marketing Manager (12-month Maternity Leave Cover)

• 12 Month Fixed Term Full Time Position (Maternity Leave Cover)

Exciting opportunity to join Australia's Leading online MBA provider. Driving content strategy to strengthen brand and business growth.

About the Role

The Content Marketing Manager will lead AIB's organic content strategy driving brand awareness, engagement, and conversion through storytelling and data-led decision-making. This role oversees AIB's organic social media presence, manages a small content team, and ensures all organic content is aligned with the organisation's brand, values, campaigns and strategic objectives.

Reporting directly to the Marketing Director, you'll blend creativity with strategy, producing compelling content that strengthens AIB's market position and supports our business growth.

Key Responsibilities

• Content Strategy Development: Design and execute content strategies to build brand positioning, generate leads, and support engagement and retention.
• Organic Social Media Management: Oversee planning and delivery of organic social content to drive engagement and reach.
• Content Calendar & Planning: Build and manage a calendar that aligns with campaigns, seasonal opportunities, and brand storytelling.
• Team Leadership: Mentor and guide a content team, fostering creativity, accountability, and growth.
• Brand Storytelling: Ensure all content reflects AIB's brand voice, values, and guidelines.
• Collaboration: Work with cross-functional teams (Digital, Creative & Campaign, CRM, Events) to deliver integrated content campaigns.
• Performance & Optimisation: Analyse and report on content and social performance, applying insights to improve outcomes.
• Content Governance: Maintain guidelines to ensure consistency, compliance, and quality.

About You

• Skills & Abilities
• Strong ability to develop and implement effective content and organic social media strategies.
• Skilled at managing content workflows across written, visual, and multimedia formats.
• Proven leadership skills, coaching, mentoring, and inspiring a creative team.
• Strong understanding of social best practices, SEO, and content optimisation.
• Excellent communication and collaboration skills.
• Strong project management capability, able to balance multiple priorities and deadlines.
• Creative, adaptable, and solutions-focused mindset.

Experience

• At least 7 years in content marketing, social media, or editorial roles.
• Minimum of 3 years' experience leading and mentoring content teams.
• Proven experience producing and managing multi-channel content (web, blog, social, email, multimedia).
• Experience in B2B, education, or service industries (highly desirable).

Knowledge

• Deep understanding of content marketing principles, storytelling, and audience engagement.
• Up-to-date knowledge of organic social media trends and platforms.
• Solid knowledge of SEO, analytics, and content distribution.
• Strong grasp of brand voice and positioning.
• Familiarity with CMS platforms, social scheduling tools, analytics dashboards, and marketing automation.

Qualifications

A degree in Marketing or a related field (or equivalent relevant experience).

What\'s in it for you?

• Hybrid Workplace
• Exclusive Perks: As an AIB staff member you have an exclusive discount to study your MBA access to LinkedIn Learning, plus special MBA discounts for family and friends.
• Wellness Support: Access our Employee Assistance Program and take advantage of novated leasing and salary-sacrificing options.

How to Apply

If this sounds like the perfect opportunity for you, click 'Apply' and submit your resume along with a brief cover letter outlining your suitability for the role.

For further information or any questions, please contact Lisa Johnston, Recruitment Coordinator, at [emailprotected] .

Salary match Number of applicants Skills match

Your application will include the following questions:

• Are you comfortable commuting to this jobs locations? Do you have full Australian working rights? How many years experience do you have in leading and mentoring content teams? Do you have any planned leave?

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