Senior Content Marketing Manager

Overview

Senior Content Marketing Manager role at Atlassian. Atlassians can choose where they work – in an office, from home, or a combination. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually as part of being a distributed-first company.

About The Team

The Brand Narrative team's mission is to develop and reinforce narratives that capture what Atlassian is doing as a business and make it exciting to the market. We tell these narratives in creative ways that engage both internal and external audiences and amplify our brand's impact.

Role Overview

As Senior Content Marketing Manager, you will work closely with the Head of Brand Narrative and wider Atlassian leaders to distill complex business priorities and leadership perspectives into narratives that excite the market. You'll leverage your experience and exceptional writing skills to create content that informs and inspires action and engagement across audiences.

Responsibilities

• Partner directly with the Head of Brand Narrative, the office of the CEO, and key cross-functional stakeholders to develop narratives that articulate Atlassian's business direction, market positioning, and leadership perspective on topics including AI and teamwork.
• Translate leadership's vision and company strategy into accessible, market-ready stories that generate excitement and understanding among media, customers, and industry influencers.
• Leverage agency-side best practices to craft, package, and distribute high-impact content that positions Atlassian as a thought leader.
• Lead the creation of engaging, shareable top-of-funnel content and ensure editorial consistency, scalability, and alignment with Atlassian's brand voice across content.
• Collaborate with design and marketing teams to create assets and execute promotional plans that elevate the impact of our narratives.
• Stay ahead of industry trends and incorporate relevant insights into narrative strategies, ensuring Atlassian's voice remains timely and authoritative.
• Package and distribute content across multiple channels—including newsletters, video, and social—to maximize reach and engagement.
• Drive creative brainstorming and refinement of narratives to reflect leadership's perspective and business priorities.
• Manage editorial operations, using tools like JIRA for project tracking and workflow management.
• Track and report on content performance, using analytics to refine strategy and demonstrate business impact.

Qualifications

• 7+ years in content strategy, content marketing, or communications, ideally with agency-side experience and a focus on tech/SaaS.
• Proven ability to lead cross-functional editorial projects and manage complex editorial calendars.
• Exceptional writing, editing, and storytelling skills; able to translate complex business topics and executive perspectives into engaging, actionable content.
• Experience with content repurposing and multi-channel distribution (social, email, video).
• Data-driven mindset; comfortable using analytics to inform editorial decisions.
• Collaborative, systems thinker who thrives in fast-paced, ambiguous environments.
• Demonstrated experience in narrative development, executive communications, or similar roles.
• Strong creative thinking and problem-solving abilities.
• Ability to work collaboratively and handle multiple projects simultaneously.
• Experience targeting business audiences and understanding organizational dynamics.
• Demonstrated ability to stay informed about industry and market trends.
• Excellent interpersonal and communication skills; able to receive and act on constructive feedback.
• Bachelor's degree in Communications, Marketing, Journalism, or a related field is preferred.

Benefits & Perks

At Atlassian, we offer health and wellbeing resources, paid volunteer days, and other benefits designed to support you, your family, and your community. For details, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we aim to unleash the potential of every team. Our software helps teams collaborate and achieve together. We commit to non-discrimination and to keeping all information confidential according to EEO guidelines. We can provide accommodations or adjustments during the recruitment process on request.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

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