Content Marketing Manager

Join to apply for the Content Marketing Manager - Perpetual Asset Management role at Perpetual Limited

Join to apply for the Content Marketing Manager - Perpetual Asset Management role at Perpetual Limited

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• Shape the Future of Financial Storytelling
• More Time Off for What Matters: Enjoy up to 6 weeks of leave
• Flexible Work Environment: We offer hybrid working arrangements to ensure work-life balance

Perpetual (ASX:PPT) is a global fund manager managing more than $200 billion on behalf of investors.

Headquartered in Sydney, our portfolio includes leading brands such as Pendal, Barrow Hanley, Regnan and Trillium, each committed to excellence in asset management and sustainable investing.

Join Perpetual as our Content Marketing Manager and lead the creation of high-impact content to promote our respected Australian investment strategies and fund managers. This is your opportunity to influence how our brand connects with investors and drives business growth. This role is part of a Sydney-based marketing team delivering campaigns, events, digital marketing and other activity to achieve brand and sales objectives in Australia.

As Content Marketing Manager you'll lead the creation and publishing of compelling editorial, audio, and video content across web, social media, newsletters, and more. Your work will support brand and sales objectives for Perpetual's Australian asset management business.

We're looking for a creative and strategic thinker with a passion for content and digital publishing and or someone to challenge our content strategies and dream up innovative new creative to lift brand equity and generate sales leads.

Key Responsibilities

• Develop and manage a content calendar across editorial, video, and podcast formats
• Commission, edit, and publish content such as portfolio manager interviews for web, social media, newsletters, and product materials
• Collaborate with internal stakeholders and external writers/producers to ensure timely delivery
• Ensure all content meets compliance standards and maintain approval records
• Oversee newsletter publishing and EDM distribution
• Monitor content performance and prepare monthly engagement reports
• Align content with campaign goals to drive brand awareness and generate sales leads
• Apply SEO best practices to optimise content visibility and engagement

About you

• Degree in journalism, marketing, communications, or related field
• Experience in finance, business journalism, or corporate communications
• Passion for economics, investing, and global market trends
• Strong writing and editing skills with the ability to simplify complex topics
• Experience in online publishing using CMS platforms
• Familiarity with newsletter tools (e.g., Adobe Marketo)
• Basic image/video editing and audio production skills
• Understanding of SEO and digital marketing best practices
• Excellent communication and stakeholder management skills
• Deadline-driven and detail-oriented with strong project management skills.

If you're excited about creating impactful content and shaping the voice of a leading financial brand, we'd love to hear from you.

How we work

Our unique culture is underpinned by our three organisational behaviours, Stretch, Own it, Make an impact which drive our approach of day-to-day interactions with colleagues and clients, the way we approach decision-making to the questions we ask and the problems we solve.

Employee benefits

• Work from anywhere in Australia for up to one month each year
• An annual allowance to empower you to prioritise your personal wellbeing
• Study support and commitment to supporting professional development

Diversity and inclusion

• Strong commitment to all aspects of Diversity and Inclusion through a robust 7 pillar strategy
• A growing number of employee-led networks who work to raise awareness and drive continued change
• We support over 50 First Nations Communities, helping to secure the communities' future. We encourage applications from Aboriginal and Torres Strait Islander People

We're committed to creating an inclusive workplace where diversity is celebrated. No matter your background or circumstances, we aim to provide an environment where you can thrive.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesFinancial Services, Funds and Trusts, and Investment Management

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