Performance Marketing Analyst

6 days ago

Sydney, New South Wales, Australia Koh Full time
Overview

Koh is a dynamic, high-growth eCommerce brand at the forefront of Australia's eco-cleaning revolution. We're on a mission to transform homes and the planet through our powerful, certified-safe cleaning system that removes unnecessary chemicals, single-use plastics, and wasteful overconsumption. With over 1 million Aussies in our Koh-mmunity, 100k+ reviews, and a 4.7-star average rating, we're just getting started.

We're powered by a passionate team based in the heart of Bondi Junction, guided by values that drive everything we do:

  • Move fast, think big
  • Koh-nnected
  • Curious Always
  • Align & Attack
  • Be the Solution

About the role:

We're looking for a Digital Marketing Analyst to join our Growth team and help fuel Koh's next stage of expansion across the UK & NZ. In this role you'll blend performance marketing execution with lightweight data analysis and AI-driven automation projects.

Think of it as a growth-tech hybrid: you'll support our paid media operations, build and automate reporting, and experiment with AI tools to make our campaigns smarter and faster. Perfect for someone who's analytical, curious, and hungry to learn at the intersection of marketing, data, and technology.

Responsibilities

Performance Marketing Execution

  • Drive and maintain performance paid media campaigns across Meta, Google, TikTok and more
  • Setup, monitoring, and reporting on ad performance
  • Help build or iterate creatives (using AI tools or briefing the Creative & Content team)

Data Analysis & Reporting

  • Own weekly reporting dashboards (Looker Studio, Sheets, GA4)
  • Automate recurring reports and alerts (Zapier, scripts, etc.)
  • Support cohort and funnel analysis (e.g. Meta acquisition vs. LTV)

AI/Automation Projects

  • Research and test AI tools for creative, keyword, and campaign optimisation
  • Experiment with GPT-based copy, creative variation, and personalisation tools
  • Collaborate with Growth/Product on automation-driven experiments

Growth Ops & Workflow Automation

  • Use Zapier, Make, or Airtable to cut repetitive marketing tasks
  • Maintain tagging frameworks, UTM tracking, and campaign testing logs
  • Build simple internal workflows to improve creative testing and insights
Qualifications
  • 1–2 years' experience (or strong internships) in digital marketing or data-driven roles
  • Strong spreadsheet skills (pivot tables, lookups, formulas)
  • Familiarity with Google Ads, Meta Ads, GA4, Looker Studio
  • Analytical, curious, and comfortable testing new tools and ideas
  • Bias for action, you don't wait for permission to solve problems
Benefits
  • Be at the frontier of growth marketing, automation, and AI in a high-scale brand
  • Learn fast in a small, action-oriented team where your work has direct impact
  • Flexibility: hybrid working from our Bondi Junction HQ
  • Complimentary Koh products + generous friends & family discounts
  • Purpose: Join a movement making homes safer and the planet cleaner

#J-18808-Ljbffr

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