Strategic Marketing Performance Analyst

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $60,000 - $120,000

**Job Overview:**

This role is responsible for driving marketing performance and customer journey optimization. As a key analyst, you will dissect customer behaviors across channels to inform strategic decisions.

The goal is to uncover opportunities to enhance broader team strategies and deliver targeted messages via the most efficient paths to conversion. You will distill insights from customer activity to inform marketing activities aligned with business objectives.

**Key Responsibilities:**

  • Analyzing customer behaviors across all channels
  • Reporting on key metrics such as travel drivers, airline awareness, consideration, preference, and ad responsiveness
  • Identifying opportunities to improve broader team strategies
  • Delivering targeted messages in the most efficient path to conversion

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