B2B Marketing Specialist

6 days ago

Sydney, New South Wales, Australia Meshed IoT Full time
Overview

Meshed: Powering Smart Cities & Industry with World-Leading IoT. Meshed is a Sydney-based leader in Industrial IoT and Smart Cities solutions, delivering LoRaWAN-enabled infrastructure, asset intelligence, and environmental monitoring across ANZ, APAC, and the US. As a recognised pioneer in IoT innovation, Meshed is expanding to capture new markets and accelerate global adoption of data-driven technologies for more sustainable and efficient industries.

The Role

A digital marketing and brand management role critical to our growth trajectory. You'll run campaigns that generate qualified leads, progress opportunities through the funnel, and support smooth handover to delivery—while keeping clients engaged post-sale.

What you'll do
  • Plan and execute digital campaigns for awareness and upsell opportunities (email, social, SEO/SEM, LinkedIn).
  • Drive Web Store traffic; update website content (WordPress/Webflow).
  • Update website & social media content using case studies & success stories.
  • Manage LinkedIn Ads/Google Ads; track and optimise to convert to deals.
  • Qualify and nurture inbound leads (incl. cold calling, referrals).
  • Manage CRM for outbound opportunities (Odoo/HubSpot/Salesforce).
  • Schedule demos, prep meetings, and coordinate delivery handover.
  • Organise conference booths and event marketing.
What you'll bring – Mandatory Requirements
  • 5+ years' B2B marketing and/or sales (tech/IoT/SaaS/cloud preferred).
  • Excellent written and verbal English; strong presentation skills.
  • Hands-on with Google Ads, LinkedIn Campaign Manager, WordPress.
  • CRM proficiency (Odoo/HubSpot/Salesforce).
  • Highly organised, commercial, self-starter; comfortable with stakeholders.
Nice to have
  • Knowledge of IoT, automation, asset management, data analytics, ML/AI.
  • Experience with enterprise/government/technology organisations.
  • Confident public speaker; media savvy.
Why Meshed
  • High-impact work with cutting-edge IoT.
  • Mentorship from founders; collaborative team.
Apply

Email sales@meshed.com.au with:

  • A brief cover letter showing your sales outcomes and campaign results.
  • Your CV + any portfolio links (case studies, blogs, LinkedIn posts).
  • Applications without both items won't be considered.

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