Trade Marketing Executive

4 weeks ago

Perth, Western Australia Stopgap Limited Full time
THECOMPANY

Our client is a renowned, market-leading skincare and beauty brand, seeking a Trade Marketing Executive to join their team on a permanent basis.

Overview

THE ROLE:

This is an exciting and pivotal role within the Marketing team, with key responsibilities including:

  • Driving growth across the salon and department store network through a strong passion for marketing, skincare, and performance-led campaigns.

  • Supporting the expansion of the brand's premium salon and department store franchise network by developing tailored marketing plans and overseeing their execution with key partners.

  • Creating and delivering new franchise marketing strategies to position the brand as a leading and iconic premium name in the salon space, helping to attract new franchise partners and strengthen the existing network.

  • Leading cross-functional projects between Marketing and Sales, ensuring campaign activity is well-managed and delivered on time.

  • Developing campaign plans, presenting creative ideas, and reporting on results and outcomes.

About You

The ideal candidate will bring:

  • A minimum of 5 years' mid-level marketing experience, supported by a degree in Business, Marketing, Commerce or Communications.

  • Previous B2B marketing experience, with a solid understanding of B2B audiences and effective marketing approaches.

  • Strong stakeholder management skills, with experience in presenting to and influencing multiple partners.

  • The ability to analyse data and develop clear recommendations to inform decision-making.

  • Knowledge of B2B content channels, CRM best practice, and mid-funnel engagement strategies.

  • Experience in UX and CX, with the confidence to make decisions that enhance website performance.

  • Previous experience within a franchise business and/or the beauty or hair sector (desirable).

  • The ability to brief and manage agency partners effectively (desirable).

If you are an experienced Trade Marketer looking to take the next step in your career, we'd love to hear from you.


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