Commercial Analyst
1 week ago
Metcash — Port Melbourne, Victoria, Australia
Join the Commercial Analyst – Marketing role to connect marketing activity with commercial performance. Functioning like a Finance Business Partner for the Marketing team, this newly created role reports to the GM – Marketing and shapes how we measure, analyse, and optimise marketing initiatives.
You'll work across traditional and digital marketing channels, loyalty programs, online transactions, and promotional activities, providing data-driven insights to improve campaign effectiveness, customer engagement, and ROI. With your retail and finance expertise, you'll help refine marketing strategy and drive positive commercial outcomes.
What You'll Be Doing- Analyse marketing campaigns across online, digital, in-store, and trade channels — tracking reach, frequency, impressions, click-through, engagement, and sales impact.
- Combine multiple datasets to produce actionable insights for marketing and merchandising, including product category performance, profit, and return.
- Support customer segmentation, loyalty analysis, and targeting strategies.
- Evaluate promotional uplift and recommend opportunities for improvement.
- Build commercial models to assess campaign ROI, discount effectiveness, and spend efficiency.
- Develop and maintain dashboards and reports using Excel, Power BI, Phocas or similar tools.
- Collaborate with marketing, merchandising, digital, and finance teams to align insights and strategy.
- Assist with budget tracking, forecasting, and business case preparation for marketing initiatives.
- 3–5 years' experience in a commercial or business analyst role, ideally in a retail environment.
- Finance or accounting background (CPA qualified or Big 4 consultancy experience highly regarded).
- Strong analytical skills with the ability to manage large datasets and translate them into clear recommendations.
- Proficiency in Excel; experience with BI tools such as Power BI, Phocas, or Cognos.
- Ability to write and interpret code for data manipulation and analysis (e.g. SQL, Python, or R) is desirable but not essential.
- Understanding of digital marketing metrics (reach, frequency, impressions, CTR) and loyalty program analytics.
- Ability to explain complex data to both technical and non-technical stakeholders.
- Strong commercial acumen and attention to detail.
Experience a supportive and flexible work environment. We are a FlexReady accredited workplace. Enjoy a 5th week of annual leave after your first year. Benefit from 2 well-being days and 1 volunteer day annually. Access learning, development, and career growth opportunities. 12 weeks of gender-neutral paid parental leave for primary carers. We are proud to be recognised for inclusion and equity initiatives.
About UsFor 30 years, Total Tools has operated as the ultimate tool shop delivering the right tools and advice for our customers who are building the future. We are the first choice for trade quality tools and locally owned stores. We're an inclusive, flexible workplace and strive for equity and mental health support.
Industry context: a fast-growing field focused on building relationships with a diverse family of independents. We are committed to adaptable, high-performing teams.
Job Details- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Management
- Industries: Wholesale
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