Head of Sales CRM

Company Description

Nine is Australia's largest locally owned media company. Working at Nine, you'll have access to a unique range of experiences and opportunities, helping drive the success of the country's most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We're evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

Nine is seeking a senior, strategic, and technically proficient Head of Sales CRM to spearhead the evolution and adoption of our Sales CRM platform This pivotal role will act as the crucial bridge between the national Sales organisation, our technology teams and our valuable Customers.

Your role will be multifaceted with a huge focus on Sales as the CRM advocate for the sales user, championing functionality, usability, and workflow efficiency while reaping the benefits of a multi-platform CRM for the first time.

The realisation of this project is monumental - for the first time, Nine will be able to have a singular view of a customer across every way that they choose to buy media with us

The ideal candidate is a seasoned Salesforce expert with a passion for empowering sales teams, driving transformative change, delivering outstanding results and leveraging insightful data to achieve outstanding commercial results.

Day to day you will:

• CRM Strategy & Leadership: Define the CRM's strategic roadmap and act as the key business stakeholder, ensuring the platform's functionality and user experience meet the needs of our national sales organisation. You will translate business requirements into clear development priorities and define performance KPIs.
• Adoption & Change Management: Develop and execute a comprehensive change management and adoption strategy to embed the CRM into daily workflows across all sales teams. You will lead training initiatives, workshops, and support materials to foster a culture of CRM excellence and accountability.
• Performance & Continuous Improvement: Oversee the ongoing maintenance and continuous improvement of the CRM, prioritising feature requests based on business impact. You will define and monitor data and insights reporting, providing senior leadership with actionable strategies to optimise sales processes.
• Team & Stakeholder Management: Lead and mentor a small team of CRM specialists, serving as the central point of contact for all CRM-related matters. You will foster strong relationships with key stakeholders across Sales, Finance, and Technology to align the CRM strategy with Nine's broader commercial objectives.

Qualifications

What you'll bring:

• Seasoned Salesforce Expert: Proven experience leading a CRM strategy, holding key certifications (e.g., Sales Cloud Consultant, Administrator) and possessing expert-level proficiency in Salesforce Sales Cloud.
• Proven Leader & Change Agent: Demonstrable success leading a team while driving enterprise-wide CRM adoption and change management initiatives, resulting in measurable improvements to sales workflows and data quality.
• Strategic & Commercially-Minded: A natural ability to translate senior business objectives into a tangible CRM roadmap. Experience within the media, advertising, or a related fast-paced industry is strongly preferred.
• Exceptional Stakeholder Management: Proven ability to communicate, influence, and build consensus with stakeholders at all levels, particularly with senior leaders across Sales, Technology, and Operations.
• Data-Driven & Analytical Approach: Strong analytical skills with proficiency in using reporting and BI tools to develop KPIs, track performance (pipeline health, user adoption), and deliver actionable insights.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.