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Vet Partnerships Marketing Manager

4 weeks ago

Sydney, New South Wales, Australia Lyka Full time
Overview

Lyka is an Australian founded pet wellness company that's reshaping an outdated industry and guiding pets toward happier, healthier lives. We believe pets deserve the same focus on prevention and holistic care as humans, with nutritionally balanced, wholefood meals delivered direct to doors across Australia. As the world's most sustainable pet wellness company, we prioritise pets and the planet.

We have served over 50 million meals to pets and their families across Australia and are growing to create additional nutritional products, including disease prevention meals and supplements, while expanding into new markets. Our team of 250+ pet-obsessed people is dedicated to building the next generation of technology and products to empower pet parents to improve their pet's wellbeing.

The Mission

The time we share with our pets is being cut short. Despite medical advances, they are getting sicker earlier and dying prematurely. Lyka takes a preventative, holistic and personalised approach to pet care, looking at the full picture—diet, lifestyle and environment—for each individual animal. We create nutrition plans unique to each pet because it's not just about living longer, but living well too. Our mission is to increase the lifespan of dogs and cats.

The Role

We're looking for a Vet Partnerships Marketing Manager to lead Lyka's veterinary partnerships marketing strategy. This role will shape how we engage with the veterinary community, ensuring our communications resonate with professionals while remaining aligned to Lyka's broader brand. The role reports to the Brand Director, with a dotted line to the VP of Partnerships, and works closely with cross‑functional teams.

Responsibilities
  • Strategy & Positioning
    • Lead the development of Lyka's veterinary partnerships marketing strategy, aligned with business priorities and brand positioning.
    • Translate market and customer insights into a compelling veterinary value proposition and messaging framework that balances brand storytelling with technical depth.
    • Collaborate with CX and BDMs to conduct qualitative and quantitative research, gathering insights from vets and clinic staff to inform content and campaigns.
    • Partner with cross‑functional teams to distill technical insights into clear, impactful messaging.
  • Planning & Enablement
    • Own and manage the partnerships marketing calendar, ensuring strategic alignment with the consumer brand to maximise impact and identify synergies.
    • Partner with BDMs to create high‑impact communication strategies and tools that enhance clinic engagement and strengthen Lyka's role as a trusted partner.
    • Oversee the development of vet‑facing content and assets, working with the partnerships team to determine strategic priorities—from webinars to clinic merchandising.
    Requirements
    • 3+ years of marketing experience (agency or in‑house) in a medical, healthcare, nutrition, veterinarian or other evidence‑based field.
    • Proven ability to collaborate with technical experts (e.g., veterinarians, R&D, nutrition specialists) and contribute to technical discussions.
    • Experience distilling complex scientific, clinical, or nutritional information into clear, authoritative marketing communications.
    • Ability to plan, own, and manage marketing calendars aligned to broader business and brand objectives.
    • Ability to collaborate and write clear briefs for creative and design teams.
    • Strong stakeholder management skills with experience working cross‑functionally across commercial and technical teams.
    • Nice‑to‑haves: experience in event marketing and activations (healthcare/veterinary/B2B), comfort writing original copy or adapting copy from playbooks, and ability to transform claims and research into compelling stories.
    Benefits
    • Work in a fast‑growing start‑up with a physical product and the dynamics of hyper‑growth.
    • Growth and development: Lyka provides an annual L&D budget for personal development.
    • Work for a sustainability‑focused company that cares about pets and the planet; Australia's only carbon‑negative and plastic‑negative pet company.
    • Be part of a diverse top‑talent team from varied backgrounds and geographies.
    • Up to 18 weeks of paid parental leave top‑up.
    • Wellbeing support and resources for mental and physical health.
    • Hybrid working: 3 days per week in office (pet‑friendly offices in Sydney and Melbourne; onsite days during onboarding).
    • Pupper parent support with flexible arrangements for new pets, office pet policies, discounts, and financial assistance for dog training and care.

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, please advise us at the time of application.


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