Performance Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia AusAir Full time

We're a fast-growing wellness eCommerce company focused on building high-performing DTC brands. Our team operates one of the top 1% Meta ad accounts globally, with a strong emphasis on creative testing, data-led decision making, and customer experience. Currently a small founding team, we work closely and move quickly, balancing execution with strategy as we expand across new categories and international markets. We're at a pivotal stage of growth, and we're looking for people who want to be part of that journey. If you're curious, adaptable, and motivated by doing high-impact work in a lean environment, you'll likely thrive here.

The Role

We're looking for a Performance Marketing Specialist. Part UGC ad strategist, part creative producer, and part media buyer. You'll be responsible for scripting high-converting video ads, managing a consistent pipeline of UGC content, launching these assets into Meta campaigns and monitoring performance.

This is a hands-on role where you'll ideate, test, and iterate creative in real time, working directly with creators, editors, and the founding team to ensure we're running fresh, scroll-stopping content weekly.

Key Responsibilities
  • Write scripts and angles for UGC-style video ads designed for Meta (Facebook & Instagram)
  • Collaborate with contractors to source and brief creators and editors
  • Review and provide feedback on incoming creator content
  • Create or oversee some static ad asset production (Figma or Adobe suite)
  • Upload video and static assets to Meta
  • Set up new ad sets, descriptions, creative testing structures
  • Monitor creative performance against KPIs (ROAS, CTR, thumbstop, hold rates)
  • Report on winning creatives and double down on successful formats
  • Maintain a consistent cadence of creative testing — aim for weekly launches
  • Stay updated on Meta creative trends, platform changes, and ad best practices
  • Proactively propose new hooks, formats, or creators to test
What We're Looking For

Must-Haves

  • 12+ months experience managing creative for Meta (video & static)
  • Proven ability to write performance-driven UGC ad scripts
  • Familiar with Meta Ads Manager and creative-level performance metrics
  • Able to operate with autonomy, initiative, and speed in a small team

Bonus Points For

  • Experience with creating static content in Figma
  • Previous experience in eCommerce or DTC
  • A swipe file of top-performing Meta ads or a track record of creative wins
  • Clear understanding of creative fatigue and how to manage iterative testing cycles
Why Join Us

You'll run creative tests at real scale, with a >$100k/month ad budget, and work directly with pragmatic, goal-focused decision-makers, no red tape. From day one, you'll have real responsibility as the first person in this role, with the opportunity to shape the position and grow the team. We offer a flexible, remote-friendly culture built for speed, creativity, and growth.


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