Social Media Advisor

3 weeks ago

Melbourne, Victoria, Australia GHD Full time
Overview

Social Media Advisor role at GHD. This position supports the Brand and Communications team by driving the growth of GHD's social media presence across the APAC region and ensuring alignment with the company's business strategy and marketing priorities. You will provide guidance, resources, and content to enhance the GHD employer brand, working closely with the broader business to extend reach and engagement through social media. This role can be based in any Australian, New Zealand or APAC GHD office location and may be offered as permanent part-time, preferably four days per week.

Responsibilities
  • Oversee the development of a social media strategy and plan for the APAC region which aligns with the company's strategic direction and marketing priorities
  • Manage social media content to achieve a balance of content across strategic initiatives, markets, brands, people, project stories, corporate information and regional information
  • Maintain the APAC social media calendar and process for requesting social media posts
  • Develop reports and data-driven insights to advise Marketing & Communications Leads on social media best practice
  • Collaborate with Digital Marketing, Content Specialists, Sector Marketing Leads and relevant functions to deliver creative, differentiating and engaging social media campaigns
  • Drive engagement internally to promote employee advocacy using social media, including guides, toolkits, success stories and other resources to demonstrate and reinforce value
  • Collaborate with the Global Marketing team to ensure a consistent enterprise approach
  • Support the Global Alumni Program Lead as required to leverage and promote the program in APAC
Qualifications
  • Experience and demonstrated success in developing and delivering engaging social media content and campaigns
  • Comprehensive knowledge of LinkedIn, Facebook and other social media platforms and associated metrics
  • Exposure to workflow management tools such as or similar
  • Familiarity with software to generate images for social media, such as Canva or similar
  • Proven ability to develop and deliver social media strategies and plans to achieve specific business outcomes
  • Solid writing skills
  • Ability to influence, guide and lead multiple stakeholders
  • Familiarity with the Microsoft Office suite and emerging AI tools such as CoPilot
  • Strong business acumen

GHD is an equal opportunity employer, and we encourage applications from Aboriginal and Torres Strait Islander peoples and people of all identities. We value a diverse workforce and an inclusive culture. We embrace hybrid work arrangements to balance well-being, flexibility and productivity.

Interested?

Apply now. About us: GHD is a global professional services company with engineering, architecture and construction expertise. We are employee-owned with over 11,000 colleagues across more than 200 offices on five continents.


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