Head of Commercial

Lead growth, impact & partnerships for SA's premier football club. Be the driving force behind AUFC's commercial success.

• Lead a passionate and results focused team driving game-changing partnerships
• Unlock new revenue streams and make a lasting community impact
• Exceptional professional development opportunities and vibrant club culture

Adelaide United is more than just a football club — we're a proud club with deep community roots and a bold vision for the future. As Head of Commercial, you'll lead our commercial strategy, build strong partnerships, and drive growth across South Australia's business and community networks. If you're a proven senior commercial leader with a passion for creating impact, this is your opportunity to play a key role in our next chapter.

Core Accountabilities:

• Drive Commercial Growth: Lead the club's commercial strategy to achieve sustainable revenue growth across sponsorships, partnerships, and new income streams.
• Build High-Value Partnerships: Grow and manage a strong commercial pipeline, securing new deals and maximising value from existing relationships.
• Innovate and Create Impact: Design innovative, market-leading activations and partnership models, from digital monetisation to community-led initiatives.
• Engage Community & Government Stakeholders: Strengthen ties with corporate partners, government bodies, and the community to unlock funding and collaboration opportunities.
• Lead and Empower the Team: Inspire the Commercial team and wider club to embrace a commercial mindset and deliver outstanding partner experiences.
• Ensure Excellence in Delivery: Oversee seamless activation of all commercial agreements, exceeding partner expectations.
• Provide Strategic Insights: Deliver timely, data-driven reporting to inform club leadership and identify growth opportunities.
• Champion Continuous Improvement: Keep AUFC ahead of market trends, maintaining our position as the club of choice for commercial partnerships.

Skills and Experience Required to Achieve Success:

• Senior leadership experience (7–10 years+) in commercial, partnership, or business development roles.
• Well-established network across Adelaide and South Australia's business community, including large enterprises and SMEs.
• Track record of driving revenue growth and managing high-value partnerships.
• Resilience and focus, with the ability to maintain momentum towards ambitious targets in a fast-paced environment.
• Entrepreneurial mindset, combined with strong commercial acumen and financial literacy.
• Outstanding relationship management, communication, time management, and negotiation skills.
• Experience working in organisations reliant on sponsorship and partnerships as core revenue streams — ideally in sport, events, or purpose-led sectors.

Why AUFC?

• High profile commercial leadership role
• Join the executive team and play a pivotal role in the club's success
• Opportunity to earn performance based incentives
• Strong connected team culture
• Exceptional professional development opportunities

Ready to apply?

If you'd like to learn more, don't hesitate to reach out to Selina on 0435 843 155. To apply, please submit a cover letter outlining your relevant experience as detailed in the advertisement, along with your resume.

We maintain the discretion to extend an offer at any stage of the recruitment process. If you are interested in the position submit your application as soon as possible

To streamline the process, we kindly request that recruiters and candidates refrain from directly contacting the client. The client has enlisted the services of BespokeHR exclusively for this role. If you or any potential candidates are interested in applying, kindly utilise the provided 'apply' button."