Lead Lifecycle Copywriter

Overview

Lead Lifecycle Copywriter — Eucalyptus (Juniper Australia). We're looking for a UX Copywriter who can tell stories that drive real outcomes, simplify the complex, write with empathy, and turn insights into results.

At Juniper (one of Eucalyptus's brands), we're transforming how people manage their metabolic health — more effective, more accessible, more enjoyable. Our patients aren't just customers; they're navigating lifelong health journeys. The words we choose—from the first click to the final check-in—have the power to drive action, build trust, and change lives.

What you'll do is craft copy that performs, built on insights, backed by testing, and aligned with our mission to make healthcare accessible and human.

About The Role (What You'll Be Doing)

You'll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your copy will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.

This isn't just about writing fast or pretty. It's about writing copy that performs—built on insights, backed by testing, and aligned with our mission to make healthcare accessible and human.

Responsibilities

• Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
• Translate complex health topics into hyper-clear messaging that builds trust and drives action
• Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
• Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
• A/B test your work and optimise it using data and best-practice techniques
• Ensure consistency in tone, narrative, and brand messaging across channels and formats
• Collaborate closely with design, lifecycle, product and growth teams to shape and scale the patient experience
• Unlock your time by building AI into your approach

What Sets You Apart

• You bring extensive experience writing conversion-focused copy for D2C brands, and have an instinct for messaging that converts
• You've written across an entire customer journey, so you (a) know how to thread cohesive messages throughout and (b) can pivot tactics and best-practice to each stage of the journey
• Specific experience with landing page optimisation, email marketing, and UX writing preferred
• You're a sharp, empathetic writer who can balance clarity with persuasion
• You're experienced with AB testing and are energised by data, feedback, and iteration — you see every word as testable and every result as a learning opportunity
• You have a strong sense of ownership, you're curious, and you believe that collaboration and feedback leads to better outcomes
• You're efficient, and can identify what matters most in ambiguous situations

Nice-to-haves (but not deal-breakers)

• You have experience mentoring junior writers and uplifting writing quality across a team
• You have a knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently
• You have experience in a regulated space (ideally health, but including fintech, insurance) and understand how to balance compliance with compelling messaging

Why you should join Euc

• Our teams are incredibly passionate — Our talent bar is high and our work ethic is strong. You'll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
• We move at incredible speed — You'll work with teammates who build in the open by sharing their work freely, helping us learn and iterate quickly to deliver high quality outcomes
• We will invest in your career — You'll get access to an annual professional development budget, mentors and buddies
• We are all owners — You'll be given equity and your ideas will be valued regardless of your role
• We play as hard as we work — Perks include health & fitness allowances, free weekly coffees, social clubs, and more
• We'll have your back when you need us the most — Leave offerings to support you, including generous parental leave, and an Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Health and Human Services

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