Sales Manager

Sales Manager / Sales Coach - Software Co

Are you an experienced sales leader with a passion for coaching and building high-performing outbound sales teams?

Do you thrive in a fast-paced environment where your leadership can directly influence growth and success?

Software Co is on a mission to become Australia's most trusted software development partner. We build cutting-edge custom software, apps, and AI-powered solutions for startups and established enterprises across Australia and internationally.

We are seeking an experienced Sales Manager / Sales Coach to lead, manage, and grow our outbound sales team. This is a career-defining opportunity for a dynamic, driven, and hands-on leader who thrives in a performance-oriented environment and knows how to coach and close.

What you'll do and how you'll impact the business are described in the sections below.

Team Leadership & Coaching

• Lead and inspire a growing outbound sales team.
• Build a high-performance sales culture grounded in discipline, coaching, and accountability.
• Conduct regular 1:1s, pipeline reviews, sales coaching sessions, and performance feedback.
• Support team members to improve outreach effectiveness, engagement strategies, and conversion rates.

Sales Strategy & Execution

• Develop and implement outbound sales campaigns, including cold calling, email, and LinkedIn outreach.
• Personally contribute to sales execution—handling key accounts and strategic opportunities.
• Guide the team through full sales cycles, from lead generation to closing.
• Support preparation of proposals, presentations, and documentation to win competitive opportunities.
• Own and participate in the delivery of executive-level presentations and RFP submissions for enterprise clients.

Process & Enablement

• Build and manage sales systems, including CRM usage, task tracking, and reporting processes.
• Collaborate with the director and marketing to align campaign strategies, messaging, and lead generation efforts.
• Ensure the team is equipped with the right tools, training, and resources to succeed.
• Continuously improve the sales process using feedback, data, and testing.
• Engage and build relationships with C-level executives and decision-makers in mid to large organisations.
• Manage and drive complex, multi-stakeholder sales cycles involving long sales processes and high-value contracts.
• Prepare and deliver high-quality proposals, commercial documentation, and presentations that align to client priorities.
• Represent Software Co in high-stakes client meetings, negotiations, and closing discussions with professionalism and credibility.
• Contribute to and help win multi-million-dollar service contracts through strategic thinking, negotiation skills, and superior communication.
• Establish and manage CRM systems (e.g., HubSpot), reporting dashboards, and activity tracking.
• Define and track KPIs, ensuring consistent and measurable progress against goals.
• Work closely with marketing and leadership to align sales messaging, campaigns, and brand positioning.
• Continuously improve sales processes, tools, scripts, and objection handling through a feedback loop and data.

Experience & Background

• 5+ years in B2B outbound sales, with at least 2 years in a sales manager, coach, or team lead role.
• Proven success managing and scaling a performance-driven outbound team in software services, SaaS, or digital consulting.
• Deep expertise in solution selling, consultative sales, and long-cycle enterprise deals.
• Strong record in executive-level presentations, RFP submissions, and high-value service contract negotiation.

Skills & Attributes

• Natural sales coach and people developer with exceptional leadership and motivational ability.
• Outstanding communication and interpersonal skills, with impeccable written English.
• Confident and persuasive in front of C-level stakeholders and boardroom presentations.
• Strategic thinker with commercial acumen and strong understanding of business value drivers.
• Highly organised, process-oriented, and data-driven in decision-making and performance management.
• Ambitious, resilient, and driven to achieve team-based and individual goals.

• Competitive salary + generous performance-based bonuses
• Flexible hybrid work environment (Sydney HQ)
• Direct influence on shaping the future of our sales team and GTM function
• Work alongside a collaborative and entrepreneurial leadership team
• A role that offers autonomy, impact, and upward mobility into a Head of Sales role
• Exposure to diverse projects in custom software, AI, and digital transformation

Software Co is an Australian-owned software development and digital innovation company that builds world-class technology solutions for startups and established businesses. We provide consulting, product design, custom software, web and mobile app development, AI-powered platforms, and ongoing growth support.

To express interest, please submit your resume and a short cover letter outlining:

• Your experience in outbound B2B sales and sales team leadership
• Your coaching or training approach to salespeople
• Key results you've driven in past roles

Lead. Coach. Close. Inspire. Join Software Co and help shape the future of sales in one of Australia\'s fastest-growing software firms.