Activation Manager

2 weeks ago


Melbourne, Victoria, Australia Paxus Full time
13 hours ago Be among the first 25 applicants Direct message the job poster from Paxus Recruitment Director | Trusted Recruitment Partner for the Marketing & Advertising Industry in Melbourne Company Type: Marketing & Advertising Agency Role: Activation Manager Channels: Paid Search (Google, You Tube) + Paid Social (Meta, Tik Tok, Snapchat)Location: MelbourneWhy Work with this company Hybrid flexibility – 3 days in office + 2 WFH days gives you room to breathe (and commute less).
Award‑winning workplace – repeatedly recognised among Australia's best media & marketing employers for culture and craft.
Independently owned – decisions are made locally, not by a holding company HQ, so good ideas move from whiteboard to market fast.
Senior brains on every brief – an unmatched leadership team mentors you daily and keeps the bar high.
Proprietary data & identity tech – access tools built in‑house to super‑charge targeting and measurement.
Purpose‑led client roster – partner with challenger, scale‑up and sustainability‑minded brands making real impact.
Training budgets you actually use – certifications, conferences and mentorship are funded and encouraged.
Clear progression paths – documented frameworks map your journey from manager to leadership.
Social good mindset – community initiatives and sustainability commitments mean your day job creates positive ripple effects.
About the role As Activation Manager for Paid Search & Paid Social, you'll own end‑to‑end campaign delivery for a portfolio of growth‑oriented clients.
From building best‑in‑class account structures and automation scripts to crafting full‑funnel strategies and presenting results, you'll be the go‑to performance expert, while coaching a small team and collaborating with channel specialists across SEM, paid social, programmatic and analytics.
Roles & Responsibilities Technical implementation — 40 %Build, launch and QA search & social campaigns, audiences and conversion tracking Automate bidding, budgeting and reporting workflows using the platform and third‑party tools Conduct daily / weekly optimisations to achieve CPA, ROAS and revenue targets Troubleshoot tags, data layers and server‑side integrations (CAPI, s GTM, etc.)Translate briefs into channel strategies, roadmaps and test‑and‑learn plans Forecast spend and performance; input into annual media plans and business cases Champion creative, copy and landing‑page best practices to maximise conversion Spot trends and develop POVs on emerging platforms, formats and automation Client communication & team management — 30 %Present insights, learnings and recommendations in WIPs, QBRs and strategy sessions Manage two junior specialists: task prioritisation, coaching, performance reviews Liaise with analytics, creative and programmatic leads to ensure integrated delivery Own budget negotiations, scope conversations, and upsell opportunities with clients3‑5 years hands‑on‑keyboard in Google Ads & Meta Ads Manager within an agency or in‑house performance team Proven history of hitting CAC / ROAS / revenue goals across multiple verticals Experience mentoring or line‑managing at least one coordinator/exec Comfortable owning client conversations, from strategy pitches to budget negotiations Advanced Google Ads Editor, SA360, Meta Business Suite (advantage: Tik Tok, Linked In)Strong Excel/Sheets—including pivoting, query functions & basic scripting Familiarity with tag management (GTM) and server‑side / CAPI implementations Bonus certifications Google Ads Search Professional Meta Certified Media Buying Professional Google Marketing Platform (SA360) Certification Digital Marketing Institute or IAB Digital Media Buying & Planning Yugal Bhatia (Yoogle)ybhatia@paxus.com.au Not quite the right fit?If this role doesn't feel like the perfect match, don't worry — I'm hiring for other Marketing & Advertising positions too.
Check out all current openings here: https://www.seek.com.au/yugal-jobs Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Advertising Industries Advertising Services Referrals increase your chances of interviewing at Paxus by 2x Get notified about new Search Manager jobs in Melbourne, Victoria, Australia.
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