Trade Activation Manager
3 weeks ago
This is an exceptional opportunity to join a leading Australian FMCG market-leading company as their Trade Activation Manager. You will play a pivotal role in driving the company's brand presence and sales across major retail channels, leveraging your expertise in retail media and campaign execution.
- Chance to work with a trusted, household brand with a strong focus on innovation and quality
- A collaborative, people-first culture that values work-life balance
- Excellent benefits package including incentives, product discounts, and financial planning support
Our client is a proudly Australian-owned company committed to developing, producing, and marketing high-quality FMCG health and beauty products. With a strong foundation in science and innovation, the company's portfolio includes trusted household brands sold across multiple channels including pharmacy, grocery, and e-commerce, both domestically and internationally. The company's values - underpin everything they do and foster a collaborative, people-first culture with a focus on ethical and innovative practices.
The Role
As the Trade Activation Manager, you will play a pivotal role in bringing the company's brand campaigns to life across key retail channels. Reporting to the Marketing team, you will be responsible for planning and executing a calendar of trade marketing initiatives, managing retailer media and digital campaigns, and collaborating with internal and external stakeholders to ensure seamless campaign delivery. Key responsibilities:
- Plan and execute a calendar of trade marketing initiatives in line with brand plans, including point of sale, catalogues, digital, and retailer media
- Be the expert in retailer media (e.g., Coles 360, Cartology, Criteo), driving SEM/eComm performance and aligning with marketing campaigns
- Manage end-to-end execution of in-store and online brand presence, including SEM, website optimization, and POS
- Partner closely with internal teams (Brand, Sales, Creative Studio) and external retail partners to ensure seamless campaign delivery
- Track campaign performance, analyse insights, and adjust strategies to maximise ROI
- 3-5 years experience in trade marketing, retail media or advertising
- Strong grasp of retail media platforms, ideally having worked with Coles 360, Cartology, or Criteo
- Track record of executing multi-channel campaigns across digital and in-store
- Proven ability to work cross-functionally with sales, marketing, and creative teams
- Excellent stakeholder and time management skills
- Competitive salary and generous annual incentive
- Free products for personal and family use (reasonable use applies)
- Flexible hybrid working arrangement
- $250 towards financial planning after 6 months of service
- Genuine work-life balance and a supportive, collaborative culture
For a confidential discussion about this role or to explore your next career move, please contact Emma Whitting at emma@millerleith.com.au or call 0432442392.
Miller Leith is exclusively working on the recruitment of this role on behalf of our client. Any 3rd party or direct applications will be forwarded to Miller Leith for their review.
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