Trade Activation Manager

We're hiring two Trade Activation Managers — one for Corporate Grocery, one for Independent Grocery.

11th August, 2025

About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF's product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF's business units include Tip Top, DON, MAURI, and Jasol.
DON's heritage goes back to the late 1800s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques, and brands, which have evolved over more than a century. We've grown from a small family business to become one of Australia's largest food manufacturers, now part of the GWF group.
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.

About the Role
We are hiring for two separate Trade Activation Manager roles to join our marketing team, both based at our Docklands office:

11th August, 2025

About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF's product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF's business units include Tip Top, DON, MAURI, and Jasol.
DON's heritage goes back to the late 1800s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques, and brands, which have evolved over more than a century. We've grown from a small family business to become one of Australia's largest food manufacturers, now part of the GWF group.
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.

About the Role
We are hiring for two separate Trade Activation Manager roles to join our marketing team, both based at our Docklands office:

• Trade Activation Manager – Corporate Grocery
• Trade Activation Manager – Independent Grocery

Each role is individually responsible for executing BTL (below-the-line) marketing strategies within their assigned channel. You'll be the key activation lead for either our Corporate Grocery portfolio (e.g. Coles, Woolworths) or our Independents network (e.g. Metcash, Foodland, Drakes).
You'll work closely with brand teams, sales, agencies and retail media partners to activate trade plans that connect our brands with customers and drive shopper conversion.
Responsibilities

• Develop and deliver channel-specific trade marketing campaigns
• Manage creative agencies and execution partners
• Partner with sales to deliver best-in-class activation
• Coordinate with Coles 360, Cartology or Metcash as relevant
• Track ROI and deliver post-activity reviews and reporting
• Collaborate across marketing, category and commercial teams
• Grocery role includes Citrus Ad; Independents role includes trade expos and AFL activations
• Each role manages its own budget and campaign calendar

Why Join Us
Our Purpose is to Craft food that brings out 'the good'.
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):

• Flexible work arrangements
• Community partnerships and initiatives, including 2 volunteer days per year
• Options to purchase additional leave
• Discounted products
• Training and development programs
• Global career opportunities
• Various recognition programs and rewards, including an end-of-year celebration
• Health and wellness initiatives
• Study Assistance

About You
You are an energetic and structured marketer or project manager with:

• Tertiary qualifications in marketing, business or similar
• Demonstrated experience in trade, brand, or customer marketing
• Strong stakeholder management and communication skills
• Familiarity with Coles 360, Cartology or Citrus Ad (for Grocery)
• Experience with independents or sponsorship activation (for Independents)
• Strong attention to detail, planning and time management
• A drive to execute great brand experiences at the shelf or in-store
• Minimum of 2-3 years of relevant experience

Applications
To apply for this opportunity, please submit your resume and cover letter by clicking on the 'Apply' button.
At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier-free recruitment process via email to donpeopleandperformance@gwf.com.au.
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical, including drug and alcohol tests, and a security/background check, which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
Please note only shortlisted candidates will be contacted.#LI-PR1Apply For Job #J-18808-Ljbffr

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