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Segment Marketing Manager
1 month ago
Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive, combine with our iconic brands to create something truly extraordinary.
For over a century, we've been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark.
We're looking for a Segment Marketing Manager who will bring our brands to life for one of our most important customer groups - our plumber segment.
Based in our North Sydney office, you'll work at the heart of our Marketing team, leading plumber-specific category management, activations and championing our value proposition across this critical trade audience.
This is a hands-on, customer-facing role that blends strategy, and execution.
You'll partner closely with Sales, the Merchant and Category Marketing teams , and key industry stakeholders to drive growth, launch innovation, and ensure we deliver standout experiences across digital, trade and professional channels.
What you'll be doing: Lead the category management of the plumber specific offerings Lead activation plans and campaigns tailored to the plumber segment Translate customer insights into actions that increase market share and brand engagement Support new product launches, with plumber-focused strategies Be the day-to-day marketing contact for the plumber team and key customers Plan and execute POS, promotions, digital campaigns and events Track campaign performance, manage budgets and report ROICollaborate on content and tools for professional partners and trade groups like Master Plumbers Bring creativity and a solution-focused mindset to every project What you'll bring: Marketing, category or key account experience—essential in B2 B or product-focused industries Strong understanding of customer journey marketing, with hands-on campaign execution skills - including automation - ideally with Microsoft 365 Great relationship-building skills with a collaborative and commercial mindset A Bachelor's degree in Marketing, Commerce, Business or equivalent Passion for working with trade customers and translating insight into action You'll be part of a purpose-driven team that values creativity, collaboration and commercial impact.
This is a great opportunity to take ownership of a vital customer segment and make a visible difference across the business.
About us At GWA, we're not just a company—we're a supportive community committed to making everyday water experiences extraordinary.
Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.
When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture.
Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.
We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed.
Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.
What can you expect from us?Join us on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth.
Take the first step towards an exciting career and become part of a team that's dedicated to delivering exceptional customer experiences and making a real difference in the world.
We value passion, potential, and a willingness to learn.
Aside from a supportive and collaborative culture where you'll be set up for success and know that you're making a real difference from day one, we'll offer you: Hybrid working options Competitive remuneration and bonus structures An immersive onboarding program to set you up for success Opportunities to learn and grow through our Learning & Development programs'Great Rewards' program - exclusive access to discounts and cashback rewards at your favourite stores'Bathrooms & More' program - great discounts on a wide range of our products Volunteer and Community Service Leave Option to purchase additional annual leave Opportunity to take advantage of novated leasing options Health & Wellbeing Services with 24/7 in app access to medical advice, safety support and mental healthcare for you and your immediate family members.
Medibank Health Insurance - discounts on corporate cover If you're ready to help us win the trust and loyalty of the plumbing trade—apply now.
You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.
Please note that we are not accepting applications from agencies at this time.
Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing Industries Construction Referrals increase your chances of interviewing at GWA Group Limited by 2x Get notified about new Segment Marketing Manager jobs in North Sydney, New South Wales, Australia.
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