B2B Segment Marketing Manager

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Job no: 501705
Work type: Permanent - Full Time
Location: Melbourne, Sydney
Categories: Retail Markets

• Suits an experienced B2B Segment Marketer
• Available in Sydney or Melbourne
• Attractive hybrid work model | Energy Discounts | Career Growth Opportunities

Alinta Energy is one of Australia's biggest energy retailers, generators and developers with over 1.1 million customers. Australia's energy system is undergoing the biggest transformation in its history and we're right there with it. We're investing in and developing large-scale renewables and storage projects as part of our ongoing effort to provide our customers with reliable, affordable and sustainable energy.

We understand that flexibility matters when considering your next role. Let us know your requirements, and we'll carefully consider how we might accommodate them.

The B2B Segment Marketing Manager plays a pivotal role in driving strategic marketing initiatives across Small Business (SME) and Commercial & Industrial (C&I) customer segments. Reporting to the Head of Marketing, this role is responsible for developing and executing multi-channel campaigns, refining value propositions, and enhancing lead generation to support business growth. Working closely with sales, product, commercial teams, and external partners, the role blends strategic leadership with hands-on execution, ensuring marketing efforts are fully integrated into business operations and deliver measurable commercial impact.

We're a welcoming bunch who put our energy into being the best company we can be. For us, this means shared respect, great communication between teams, acting on our ideas, and looking out for each other's wellbeing. There are plenty of great perks, from flexible working to a long list of exclusive Alinta Energy benefits.

• Develop and deliver B2B marketing strategies aligned with business growth objectives, with a practical hands-on approach.
• Design and execute multi-channel campaigns targeting SME and C&I segments
• Collaborate with sales and commercial teams to integrate marketing into operations
• Manage third-party partnerships to support national sales initiatives
• Analyse performance data to optimise marketing effectiveness and ROI
• Influence senior stakeholders and maintain strong internal and external relationships

• Extensive experience in B2B segment marketing, with a proven ability to drive strategic growth and establish marketing foundations in new or evolving business areas
• Demonstrated success in leading large-scale, multi-channel B2B marketing campaigns
• Exceptional communication, presentation, and leadership skills
• Data-driven decision-maker with a focus on measurable commercial impact
• Collaborative leader with the ability to build strong relationships across internal and external teams

Please note this role requires full working rights within Australia.

This role would suit a strategic and commercially minded B2B marketer, confident working in a fast-paced environment and skilled at driving growth through data-led, customer-focused initiatives.

Like what you're seeing?

If you like the sound of this, and you've got experience in a similar role, we'd love to talk to you. Come and discover better together with Alinta Energy.

We are a 2025 Circle Back Initiative Employer – we commit to respond to every applicant.

If your application progresses, we will need to complete background and pre-employment checks, such as immigration checks, reference checks, criminal background checks, qualification checks, and additional checks for roles related to finance.

Alinta Energy offers a truly diverse, safe and supportive work environment. As an equal opportunity employer, Alinta Energy encourages applications from any qualified person, including First Nations Australians, members of the LGBTQIA+ community, people of all ages and people living with a disability. We are also proud to be a WORK180 Endorsed Employer and we are committed to advancing women's careers.

We look forward to hearing from you.

Click 'Apply' to submit your application.

Advertised: 10 Sep 2025 AUS Eastern Standard Time
Applications close: 24 Sep 2025 AUS Eastern Standard Time