Senior Marketing Manager

Add expected salary to your profile for insights This Senior Marketing Manager role will appeal to a strategic marketing leader who is passionate about purpose-driven work that makes an impact.
This role will give you the chance toshape the identity and voice of our Leave Plus brand and drive meaningful engagement and growth across the construction industry.
In this pivotal role, you'll lead the development and execution of data-informed marketing strategies that build trust, enhance compliance, and connect with employers, workers, and key industry stakeholders.
You'll take charge of brand management, strategic communications, and event engagement, ensuring our messaging not only supports regulatory objectives but also resonates with those we serve.
With your expertise in integrated marketing, public relations, and stakeholder collaboration, you'll lead cross-functional teams, foster strong relationships, and deliver campaigns with impact.
If you're a visionary, inclusive leader ready to empower teams, drive innovation, and elevate industry engagement through bold marketing this opportunity will be the career highlight you're seeking.
You will be responsible for: Lead the development and execution of an inclusive, long-term marketing strategy to grow membership and strengthen industry compliance.
Partner with senior leaders to provide strategic, data-led marketing insights that influence business growth.
Design and deliver integrated multi-channel campaigns (web, social, email, SMS, PR, print, and on-site) to drive awareness, engagement, and registration.
Ensure all marketing aligns with regulatory requirements and communicates industry standards clearly and effectively.
Champion a culture of testing and continuous improvement, using campaign results to refine strategy and close coverage gaps.
Lead public relations efforts and reputation management, promoting trust and transparency across the sector.
Drive event strategies that connect and engage employers and workers in meaningful ways.
Use market research to identify trends, inform marketing decisions, and measure effectiveness.
Digital & Data-Led Marketing Build and evolve a digital-first, automated marketing strategy to reach and support target audiences at scale.
Lead the development and governance of website content, architecture, and user journeys.
Own SEO and conversion optimisation strategies to increase reach and improve performance in a cost-effective way.
Ensure campaigns are personalised, accessible, and optimised to meet audience needs and business goals.
Stakeholder, Supplier & Relationship Management Collaborate across teams including Legal, Technology, and Product to deliver aligned and effective marketing initiatives.
Manage creative and media agencies to ensure work is on-brand, impactful, and delivered on time and budget.
Build strong relationships with government partners, media, industry bodies, and suppliers to amplify impact.
Content & Communication Lead the creation of education and awareness campaigns that empower employers and workers to understand their obligations.
Use data-driven segmentation to tailor messaging for maximum relevance and engagement.
Champion the use of plain English and government style guidelines to ensure clarity and accessibility across all communications.
Monitor public sentiment and manage external communications to maintain trust and credibility.
Inspire and lead a high-performing marketing team with a clear vision of success and a focus on outcomes that matter.
Encourage collaboration, curiosity, and continuous development within the team.
Support team members to grow their skills and confidence, helping them thrive in their roles.
Reporting, Analysis & Budget Management Establish a clear performance reporting framework to track and share marketing outcomes with key stakeholders.
Use data and insights to inform decisions, spark innovation, and improve results.
Manage budgets responsibly, including forecasting, tracking spend, and processing supplier invoices.
If you're a strategic and creative marketing leader who thrives on purpose-led work and making a real impact this is the opportunity you've been searching for.
You're just as comfortable in a boardroom presenting data-driven insights as you are rolling up your sleeves to bring a campaign to life.
You understand how to balance innovation with compliance, and you know how to build trust through clear, engaging communication.
You bring to the table: Proven experience delivering high impactintegrated marketing strategies across digital, traditional, and event channels.
A collaborative mindset and the ability to influence and inspire cross-functional teams and senior stakeholders.
Strong expertise in digital marketing, automation, SEO, and using analytics to inform and optimise performance.
Confidence in managing reputation, media relations, and public-facing communications.
A knack for simplifying complex messages and championing plain English.
Experience managing agencies, suppliers, and budgets with a focus on quality, value, and impact.
A passion for growing and developing others, with a leadership style that empowers teams to do their best work.
You must be able to demonstrate evidence of success in: Strategic Leadership & Marketing Proven ability to develop and execute marketing strategies tailored to both B2 B and B2 C audiences while promoting regulatory compliance and inclusive messaging.
Expertise in brand management and public relations, with an emphasis on ensuring diverse voices and equitable representation across all communications and stakeholder touchpoints.
Strong reputation management skills, especially in navigating complex regulatory environments with transparency and fairness.
Advanced knowledge of digital marketing channels—including SEO, automation, and AI-enhanced analytics—applied to both B2 B and B2 C segments.
Experience implementing CRO and data-driven segmentation to reach diverse audiences with personalised, inclusive campaigns.
Strategic thinker who uses data insights to optimise campaign performance and embrace innovations that improve audience accessibility and equity.
Stakeholder & Relationship Management Strong track record collaborating with government bodies, industry leaders, media providers, and community organisations to elevate regulatory and DEI awareness.
Skilled in managing external agencies and suppliers, ensuring inclusive marketing outputs that authentically represent diverse groups.
Excellent communication and negotiation abilities, capable of engaging stakeholders ranging from enterprise clients to individual consumers and driving participation in inclusive events and forums.
Demonstrated ability to build, mentor, and lead high-performing teams with a focus on inclusive leadership practices and equitable professional development.
Experience fostering cross-functional collaboration with legal, technology, product, HR (particularly DEI teams), and other departments to integrate inclusive principles into strategy.
Financial & Performance Management Proficient in budget planning and execution, balancing cost efficiency with impactful outreach to both B2 B and B2 C audiences.
Expertise in tracking campaign ROI, using performance metrics to inform continuous improvement while ensuring diverse audience reach and engagement.
Qualifications we would like to see: Specific regulatory driven knowledge driving marketing/communications strategies Degree in Marketing, Communications, Business or equivalent.
Experience in Digital Marketing and Communications senior role equivalent to 10+ years.
If you're someone who combines creativity with commercial and strategic thinking — and you're motivated to lead campaigns that connect, educate, and create change — we'd love to hear from you.
Please showcase your interest by: Submitting your tailored resume addressing your aligned experience to the key requirements of the role above and include a detailed cover letter specifically outlining the reasons why you're motivated to join the Leave Plus team and the depth of your experience to successfully meet the key criteria in this role.
We are excited to consider your application Please note that employment at Leave Plus is conditional upon the satisfactory completion of a National Police Check, references and pre-employment evaluations.
Applications are open to those with full working rights in Australia.
Leave Plus is proud to be an Equal Employment Opportunity Employer.
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Your application will include the following questions:Link to your Linked In profile: Please share with us how you learned about this opportunity: If you were referred by a Leave Plus employee, please tell us who referred you: What is your current entitlement to work in Australia? (you may be required to provide evidence if you are selected for the role) To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
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