Senior Manager, Customer Lifecycle Marketing

Safety Culture is a global technology company that is helping to transform workplaces around the world.
Our mission is to help working teams get better every day and our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.
Safety Culture is one of the fastest-growing tech companies.
Our bold ambition is to reach 100 million users worldwide by 2032.
Opportunities to help shape a journey like this do not come around often As we continue to rapidly scale, we have an exciting opportunity for a Senior Manager for Customer Lifecycle Marketing in the Marketing Operations team.
In this role, you will be working closely with the Head of Marketing Operations, responsible for managing the free and self-serve business portfolio.
Your primary goal will be to drive revenue growth, customer activation, expansion, and retention.
You will lead and mentor a team of lifecycle marketing professionals, fostering a culture of innovation and continuous improvement.
This means you are required to be highly strategic and results-oriented to optimize the growth engine from signup to activation, conversion and retention.
This is a critical leadership role responsible for the strategy, execution, and performance, which requires a data-driven leader with a proven track record of scaling operations, driving efficiency, and fostering a culture of continuous improvement.
You will enable Safety Culture's marketing capabilities to scale globally.
This is an opportunity to have a profound impact on one of the fastest growing technology companies in Australia.
How you will spend your time: Work together with the Head of Marketing Operations to take ownership of paid self-serve business portfolio, with a focus on driving revenue growth, activation, customer expansion, and retention.
Design and implement a holistic customer lifecycle marketing strategy to engage and retain Free Tier customers at every stage of their journey.
Develop strategies through analyzing key performance metrics (e.g.
conversion rates, GDR) to identify growth opportunities and mitigate churn & contraction risks.
Lead and mentor a team of lifecycle marketing professionals, fostering a culture of innovation, experimentation, and continuous improvement.
Collaborate cross-functionally with product, engineering, data science, design, and other marketing teams to ensure a seamless and integrated customer experience.
Utilize customer segmentation and personalization to deliver relevant and timely messaging to our diverse customer base.
Monitor, analyze, and report on campaign performance, providing actionable insights to senior leadership.
About you: 7-10+ years of experience in marketing, focused on customer lifecycle, retention or CRM.
Proven track record of developing and executing successful lifecycle marketing strategies that have driven significant business results Strong leadership experience, with the ability to manage, mentor, and motivate a team Knowledge of database management architecture and best practices Excellent analytical skills and the ability to interpret data to inform strategic decisions.
Deep working knowledge of Marketing platforms like Braze and Hubspot, and have used the tools to deploy multi-channel campaigns Deep working knowledge of Analytical tools like Tableau and Amplitude Excellent communication and collaboration skills At Safety Culture, we care about people and growing the team, through: Equity with high growth potential, and a competitive salary, Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local Safety Culture office; Access to professional and personal training and development opportunities; Hackathons, Workshops, Lunch & Learns; We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies.
You'll also receive other perks such as: In-house Culinary Crew serving up daily breakfast, lunch and snacks Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy Quarterly celebrations and team events, including the annual Shiplt global offsite Table tennis, board games, gym sessions, book club, and pet-friendly offices.
We're committed tobuilding inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day.
We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates.
Thanks to the tireless efforts of the entire Safety Culture team we've built an incredible culture which has seen us recognised as a Best Place to Work inAustralia , theUS and theUK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role.
We prioritise inclusion and value individuals with potential over a checklist of qualifications.
Don't rule yourself out, hit that apply button if this job resonates with you You can find out more about life at Safety Culture viaYoutube ,Twitter ,Instagram andLinked In .
To all recruitment agencies, we do not accept resumes or partnership opportunities.
Please do not forward resumes to Safety Culture or any of our employees.
We are not responsible for any fees associated with unsolicited resumes.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.
S.
If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.
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