Performance Marketing Specialist

Join to apply for the Performance Marketing Specialist role at Driva Join to apply for the Performance Marketing Specialist role at Driva Description We're looking for a hands-on Performance Marketer to lead paid acquisition efforts across SEM, paid social, and other performance channels, driving qualified leads through media buying, experiments and conversion rate optimisation.
Department: Growth Location: Sydney Description We're looking for a hands-on Performance Marketer to lead paid acquisition efforts across SEM, paid social, and other performance channels, driving qualified leads through media buying, experiments and conversion rate optimisation.
What you will do Increase qualified lead conversions across key platforms (SEM, paid social and other performance marketing channels)Conduct data analysis, hypothesise outcomes, develop optimisation strategy and roadmap projects Run, manage and optimise A/B and multivariate tests for landing pages Coordinate with stakeholders including creatives, engineers and product managers Create and communicate weekly reports on paid channel performance Support various product teams in building performance marketing specialty in the organisation Focus on international markets, understanding various audiences, ad platforms/channels and cultural nuances Managing occasional website updates and other growth ops related tasks What we are looking for Hands-on experience running and optimising paid campaigns, with a focus on SEMStrong knowledge of conversion tracking and attribution (GTM, GA, Meta Pixel, etc.)Comfortable working independently, analysing data and managing cross-functional inputs You're excited to work in a startup, where you have plenty of autonomy to work towards ambitious goals, yet you'll still have support and guidance Love getting into the technical weeds - terms like conversions API, ROI, ROAS and incrementality are familiar and top of mind Curious and sweat the details, you won't leave a question or hypothesis alone until you arrive at a reasonable answer and you know executing well on the small details is everything Nice to have Previous experience running landing page A/B tests Understanding of how to use LLMs in performance marketing Benefits Hybrid Work Model: We'll support your commute with an allowance to cover travel expenses for in-office days.
We'll also support your at-home work set up so you can thrive in both work environmentsThank You Days: Receive additional days off as a token of appreciation, with the number increasing each year, capped at 5 extra days annually.
Wellbeing Days: Enjoy 2 wellbeing days off per year so you can take time off to focus on your mental health.
Discounted Novated Leasing Package: Take advantage of our significantly discounted novated leasing package, reflecting our expertise in finance.
Work from Anywhere: For up to 4 weeks per calendar year, you can combine a holiday with work, spend more time with family, or explore a new city.
Accelerate your Career: Take your professional growth to the next level with a Learning and Development budget and paid learning days, ensuring you have all the resources you need to excel in your career.
Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Driva by 2x Get notified about new Marketing Specialist jobs in Sydney, New South Wales, Australia.
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