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Global Creative and Content Leader

4 months ago

Brisbane, Queensland, Australia Flight Centre Alumni Full time


About the Opportunity

The Flight Centre Brand Marketing team is a group of some of Australia's best talent all sitting under one roof. Together, we work to push the boundaries of success for one of the world's largest travel agency brands.



As the Global Discipline Leader of Creative and Content, you will be responsible for developing and executing the overall creative vision and strategy for our brand across all platforms. You will lead a team of creatives, content writers and social media specialists to drive brand awareness, engagement, and loyalty globally. This role requires a creative and strategic thinker with a strong understanding of digital marketing, social media trends, and brand development. You will lead cross-functional teams to drive the brand look and feel, engage new and existing customers across owned and paid channels, and ensure alignment of the global brand strategy across all regions.



What you will be doing
  • Develop and implement a comprehensive creative strategy to elevate our brand and drive engagement across all digital channels
  • Lead a team of creative professionals, including content creators, designers, and social media managers, to execute the creative strategy and deliver high-quality content that resonates with our target audience
  • Collaborate with cross-functional teams, including marketing, product, and sales, to ensure alignment and consistency in brand messaging and creative direction
  • Stay up to date with industry trends and best practices in digital marketing, social media, and brand development to identify new opportunities for growth and innovation
  • Monitor and analyse the performance of our creative campaigns and initiatives to optimize engagement and ROI
  • Manage the global brand and creative budget and resource allocation to ensure efficient and effective execution of projects
  • Lead the Discipline teams responsible for the marketing elements of:
    • Creative – branding, retail merchandising
    • Organic social media, content
    • Global brand execution
  • On occasion meetings will be required outside of business hours (not weekends) however flexible time will always be provided
What you will bring to the role
  • Minimum 5 years of experience in Creative, Content or Brand roles
  • 3+ years of experience in a similar role, with a proven track record of developing and executing successful creative and/content campaigns and strategies
  • Bachelor's degree in marketing, communications, or a related field; Master's degree preferred.
  • Experience leading teams, bonus for remote teams

What you'll enjoy:

Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Lt

Development: Individualised Learning & Development pathway options

Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

Flexibility: Monday to Friday week, business hours with flexible/hybrid options

Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within

Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

Mental Health: Support and Employee Assistance Program for staff and family

Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)

Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment