Paid Media Specialist

3 weeks ago


Sydney, New South Wales, Australia Aquent Full time
Support the digital marketing managers with campaign implementation, reporting, optimisation and testing
Develop & execute bidding, targeting and inventory trading strategies.
Implement, QA, and troubleshoot ad campaigns, using DSP platforms & other ad tech solutions
Manage campaign timelines and deliverables across internal and external stakeholders
Coordinating campaign and asset requirements with the XD, creative agency and internal stakeholders
Provide a supporting role in the response to marketing briefs for seasonal campaigns including channel strategy, creative recommendations and performance forecasts

Contributes to Paid Media media roadmap including strategies, processes, and tools to drive growth in collaboration with online acquisition marketing managers.

Responsible for monitoring and reporting on paid media campaigns (metrics like reach, engagement, community size, website visits, etc)

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