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Customer Marketing Manager

3 months ago


Perth, Western Australia Snappy Shopper Full time

About Us

Snappy Shopper is the market leader in the growing Q-commerce convenience grocery sector, worth £41b in the UK. In addition to our independent retailers, we serve most of the major convenience store players, including One Stop, Spar, Nisa, Premier and Booker.

Snappy exists to enable local high street businesses to serve their customers online so that local communities thrive, and revenue stays local. Retailers have seen revenue uplifts of between £5k and £120k per month, making the platform mission critical to local business.

Our location

We are a Scottish start-up with 140 colleagues based around the UK and our Head Office is located in Dundee.

This role can be offered on a fully remote, UK-based, contract. Occasional travel to our offices or our retailers may be required.

About the team

Reporting into our Head of Marketing, the central marketing team play a crucial role in delivering Snappy's marketing strategy. The team directly deliver growth for the business, from store launch marketing support to the planning and execution of an always-on customer campaigns calendar.

About the Role

Working on all things end-customer focused, the Customer Marketing Manager will support engagement with, and acquisition of, our end customers through campaign management, existing customer communications and customer acquisition activities. Duties include, but are not limited to:

Development and delivery of impactful marketing campaigns to engage and attract new customers.

Turning brand-funded initiatives into effective marketing campaigns.

Utilise partnerships, affiliates and other marketing channels to engage new customers (e.g. employer discount schemes, print media, Google ads, etc.)

Engaging with Marketing Campaign leads to create well-planned, seasonal campaigns.

Managing B2C direct marketing communication channels, including email and push notification content creation and execution.

Track, measure and improve adoption of centralised new customer acquisition codes.

Updating, maintaining and delivery of B2C email, push and SMS channels.

Develop creative briefs and deliver these to channel owners and regional teams.

Provide weekly updates to leadership and the wider business.

About You

To be considered for this role, you will be/have:

Experience in a similar role, ideally, in a similar sector.

Brilliant communication and influencing skills.

Data-focused, creating effective data and learning from it.

Ability to plan and update appropriate campaigns.

Who you are is as important to us as what you can do. Do these values and behaviours sound like something that would come naturally for you?
Community: You'll be able to work with experts from across out business to create effective campaigns that can meet regional needs.

Be Snappy: Work at pace, utilising your existing marketing expertise and our business expertise to deliver results.

Breaking Barriers: You'll have a creative approach to customer attraction, being able to follow, and improve on, industry standards.

Craic on: You'll naturally work with your team to deliver on results, creating and learning from useful data points.

If you think you've got what it takes but hesitating...

At Snappy we're all about Community, from the inside out. We hire great people from all walks of life with a wide variety of backgrounds that make our business stronger. We welcome everyone at Snappy that shares our values.

What's in it for you

If you've not already experienced it, time in a high growth Tech start-up is a whole new adventure As the Company grows, so will your professional growth as you learn how to constantly apply your learning to scale the business at pace. The entrepreneurial nature of our business means you get to work with people who are passionate about our community purpose and our products. You'll also be closer to where the action happens than most other companies, with the chance to deepen your commercial acumen and influence in a high-growth sector.

This role offers a competitive salary in a fast-paced environment.

Scroll below to read more about our Snappy Reward.

Applying

Don't forget to include a cover note that tells us why you are interested in the role and shares more about who you are and what matters to you.