Marketing Manager, 1:1 Customer Communications

1 week ago

Sydney, New South Wales, Australia Commonwealth Bank Full time

This is a part
-time fixed-term contract role ending 30 June
2024 (
3 days a week
, hybrid working ) **.

Do work that matters


The Marketing Manager, 1:1 Customer Communications is accountable for shaping and delivering personalised customer contact strategies and communication plans that increase brand salience, create customer loyalty and drive engagement through channel and message innovation.

We have a
Marketing Manager, 1:1 Scams & Fraud Communications role available **working
3 days **a week **.

Th e role is accountable for delivering personalised customer contact strategies and communication plans to drive scams and fraud awareness, improve education and reduce customer losses through channel and message innovation.

You will also support in the launch of new products, technology and customer journeys for scams and fraud.

Sitting within a marketing centre of excellence, you will work collaboratively with numerous internal teams including Marketing Strategy & Planning, Product, Digital, Brand & Creative, Business & Institutional Marketing, and Customer Insights and Research, as well as external partners, leveraging our world class technology and capability to create hyper
- pers onalised and relevant communications for our customers.


You will be responsible for ensuring that all marketing activity aligns to our business priorities, goes out on time, adheres to business processes and meets our targets.


See yourself in our team


The R BS Marketing Team leads all marketing for the Retail Bank, to meet ing the needs of our customers, while deepening our relationship with the customer.

Through an intimate understanding of the market, our customers and our business, we partner with internal and external stakeholders to design, deliver and optimise world class marketing initiatives.


You will specifically be responsible for**:

  • Collaborating with the Marketing Strategy and Planning team to support the development of marketing strategies in line with brand, product and customer considerations.
  • Using data, insights and best practice to lead the d evelop ment of contact strategies and deliver endtoend execution including content creation and approval, briefing creative and delivery teams and testing.
  • Working across a range of direct marketing and bankowned channels, including eDM, direct mail, CommBank, NetBank, CommBank app, online platforms, and branch merchandise, while helping to identify opportunities to support campaigns via targeted and relevant paid media where appropriate.
  • Ensuring all communication consistently meets brand guidelines, compliance requirements and are prepared in accordance with the Marketing Chapter Area standard operating procedures.
  • Utilising compelling performance insights across marketing, business and customer experience data to inform marketing opportunities and continuous improvement.
  • Tracking and reporting on the performance of your marketing campaigns against benchmarks and wider business targets. Including preparing presentations for socialisation with senior stakeholders.
  • Developing relationships with key internal and external stakeholders for the delivery of marketing campaigns.
  • Staying abreast of the external operating environment to ensure campaigns meet regulatory requirements and customer expectations.
  • Maintaining up to date knowledge of industry trends, sharing insights and knowledge across the business.
  • Process ing invoices in a time manner to ensure effective management and adherence to budget.
  • Working on capability projects within the 1:1 Marketing Chapter Area to improve and advance the craft of 1:1 Marketing.

We're interested in hearing from people who
possess:

  • Integrated marketing and communications experience with a focus on targeted below the line marketing.
  • A passion for customer data, insights and results to inform effective campaigns and optimis ation s.
  • Highly developed stakeholder management, project management, analytical, and strong verbal and written communication skills.
  • Growth mindset driving an ability to be agile, and solutions focused in a fastpaced environment.
  • A sound r isk management mindset all CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
  • A tertiary qualification, ideally with a marketing focus.
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Advertising End Date: 24/11/2023

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