Chapter Area Lead 1:1 Marketing

1 week ago

Sydney, New South Wales, Australia Commonwealth Bank Full time
Lead a high performing 1:1 Marketing Chapter Area that's responsible for creating impact

  • Play a critical role in developing skills & capabilities of your team
  • Join an industryleading organisation that invests in a brighter future for all Australians

See yourself in our team


This role is part of the Marketing & Corporate Affairs (MCA) team, committed to drive CBA's brand and reputation, working closely with the business to deliver insight-led creativity to engage our customers, communities and broader stakeholders.


The Chapter Area Lead, 1:1 Marketing sits in the Retail Marketing Centre of Excellence, part of the broader MCA team.

The purpose of the 1:1 Marketing Chapter Area is to bring data and creativity together to deliver engaging direct customer communications that have measurable impact.

The team thinks customer first, is measurement obsessed, pursues continuous improvement and delivers insight-led creative.

Your direct leader is the Retail Marketing Centre of Excellence Lead.

Do work that matters


The Chapter Area Lead, 1:1 Marketing is a leader of leaders with deep direct marketing expertise, focused on the leadership and development of Chapter Leads, designing the chapter capability roadmap and resource plan, and collaborating with Marketing Leads, Crew & Centre of Excellence Leads to deliver on customer outcomes.


Specifically, you will:

  • Build and lead a high performing team by ensuring the learning, development and growth of chapter members
  • Determine the skillsets and capabilities needed for the team and drive the acquisition and retention of talent
  • Define and lead the direct marketing capability uplift approach for the chapter area, through to delivery of capability uplifts
  • Embed and continuously improve the consistency of tooling, standards and methodologies for direct marketing execution across the chapter area
  • Define and lead adoption of experimentation, personalisation and optimisation to continuously improve customer communications performance
  • Work in close partnership with stakeholders in data, digital, CE&D, Marketing Strategy & Planning and domains to foster a cohesive customer communications ecosystem
  • Role model and embed agile ways of working within the Chapter, Chapter Area and broader partner ecosystem

We're interested in hearing from people who have:

  • Deep understanding of direct customer communications and the regulatory environment in which it operates
  • Proven capability leading direct customer communications strategy and delivery
  • Outstanding people leadership and development capability
  • Growth mindset orientation with demonstrated flexibility, creative problem solving and ability to navigate ambiguity
  • A track record leading teams with quality execution in a fastpaced delivery environment
  • Extensive experience influencing and negotiating with multiple stakeholders
  • Proven track record of using performance and customer insights to develop and optimise contact strategy
  • Proven performance mindset oriented around business and customer impact
If this sounds like your next career opportunity, we'd love to hear from you

_Working at CommBank _

  • At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, parttime arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in. _
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Advertising End Date: 19/04/2024

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