Copywriter HYBRID — FULL TIMESYDNEY

3 weeks ago

Sydney, New South Wales, Australia Mable Full time

We're powered by purpose

Mable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we've been helping our community live their kind of independence, and today we're one of Australia's largest and fastest growing healthtech platforms.

We have been recognised in AFR's Fast 100 list, Deloitte's Tech Fast 50, and won the Australian Growth & Australian Technology Growth Company of the Year Award in 2020 So don't miss your opportunity to join a thriving scale-up and deliver change to Australia's care and support sector.

Within our Creative studio, under the guide of the Senior Copywriter, you'll have the opportunity to contribute your copywriting skills to a variety of projects spanning different brands and areas of the business. This could involve writing press ads one day, crafting eDMs the next, developing social media captions, creating digital ad banners, and exploring how tone of voice can enhance our brand identity.

We seek someone with a passionate interest in copy and communication, a curious mindset, and a deep understanding of brand principles to excel in this role.

Key Accountabilities

    • You'll be responsible for nurturing and owning our tone of voice across a variety of brands, projects, and customer touchpoints.
    • Collaborate closely with the Creative Studio to apply and bring to life brand guidelines.
    • Create clear, compelling copy across customer touchpoints in both print and digital. And apply data and audience insights.
    • Distil and extend masterbrand work from agencies to create marketing collateral.
    • Collaborate with teams across the business including website, CX, product, social, and lifecycle to develop messaging and provide copy.
    • Collaborate closely with our marketing segment managers to execute go-to-market strategies for new product features.
    • Work closely with our Performance team to create and optimise assets across major social media platforms.
    • Write scripts for video content that is on brand and easy-to-understand for external video editors.
    • Regularly liaise with our content writers to promote greater alignment between all written copy.
    • Develop ideas for creative strategy and ideation.

Skills, Knowledge and Experience

    • Minimum of 4 years experience in Copywriting.
    • Proven experience in Copywriting and/or content writing in both digital and print formats.
    • A strong portfolio that demonstrates a passion for creating clear and compelling copy.
    • Able to prioritise across multiple projects, audiences, brands and stakeholders.
    • Able to balance strategic thinking, problem solving and practical approaches to clear communication for internal and external customers.
    • An understanding of working with Jira is advantageous but not required.
    • Accuracy and meticulous attention to detail on every project.
    • Ability to create original ideas and concepts, then communicate these ideas to key stakeholders across the business.
    • Knowledge of (or preferably experience with) industry standards, particularly in the areas of accessibility.
    • An eagerness to integrate and adopt best practices.
    • Ability to work well independently as well as alongside team members.
    • A positive, can-do attitude.
    • We encourage anyone with lived experience in our sector to apply.

Our Values

We're Switched On
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We're Bold
We're ambitious and embrace creativity to solve challenges. We're here to reshape the industry and back big ideas.

We're One
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We're Impactful
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people's lives.

Our Benefits

Power your career
Learn from industry experts, experienced leaders, and on-the-job opportunities.

Work away
Get a creative boost working overseas for 4 weeks in a rolling 12-month period.

Access parental leave
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

Work with flexibility
We're a hybrid workplace. Collaborate at home or in the office - whatever works for you and your team.

Take a floating public holiday
Acknowledge a significant day your way with family and friends.

Be rewarded
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

Get paid to take a break
Celebrate your birthday, take a wellbeing break, volunteer - access paid leave days for what makes you happy.

Inclusion at Mable

Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees and candidates.

People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply.

We take pride in highlighting our dedication to our policies, fostering flexible work arrangements and championing inclusive practices for women in tech.

If this role has stood out to you but you don't feel like you 'tick all the boxes', we strongly encourage you to apply nonetheless. We value diversity across experience and you might well bring something to the Mablehood we are looking for

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.

Where to find us online
Careers Page -
Glassdoor -
YouTube -
Instagram -
Facebook -
LinkedIn -

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