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Growth Creative Copywriter
3 months ago
- Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content.
- Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc.
- Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
- Conduct research and conceptualize ideas to develop engaging messages for the target audience.
- Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
- Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels.
- Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
- Stay up-to-date with trending topics and news to identify content opportunities.
- Gather input and validate content with internal teams.
- Ensure consistency and quality across all written materials.
- Take ownership of projects from concept to delivery, aligning with brand guidelines.
- Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
- Utilize AI tools to develop compelling visuals and content.
- 6+ years of fin-tech / blockchain content writing experience.
- Exceptional ability to craft impactful writing.
- Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
- Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups. Understanding how to adapt the tone, style, and content to each specific channel is crucial.
- Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
- Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
- Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
- Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
- Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns, such as email sequences, onboarding flows, and customer nurturing programs.
- Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions.
Life @ Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. Are you ready to kickstart your future with us? Benefits Competitive salary Medical insurance package with extended coverage to dependents Attractive annual leave entitlement including: birthday, work anniversaryWork Flexibility Adoption. Flexi-work hour and hybrid or remote set-upAspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. Work Perks: visa card provided upon joining Our benefits packages vary depending on region requirements, you can learn more from our talent acquisition team. About : Founded in 2016, serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every WalletTM. Built on a foundation of security, privacy, and compliance, is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only.
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