Growth Creative Copywriter

1 week ago


Sydney, New South Wales, Australia Crypto Full time

Responsibilities:

  • Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc.
  • Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
  • Conduct research and conceptualize ideas to develop engaging messages for the target audience.
  • Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
  • Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
  • Stay uptodate with trending topics and news to identify content opportunities.
  • Gather input and validate content with internal teams.
  • Ensure consistency and quality across all written materials.
  • Take ownership of projects from concept to delivery, aligning with brand guidelines.
  • Manage multiple projects simultaneously in a fastpaced environment, meeting deadlines with attention to detail.
  • Utilize AI tools to develop compelling visuals and content.

Requirements:

  • 6+ years of fintech / blockchain content writing experience.
  • Exceptional ability to craft impactful writing.
  • Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
  • Indepth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
  • Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
  • Experience working closely with crossfunctional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
  • Understanding of datadriven decisionmaking and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
  • Comfortable working in a fastpaced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
  • Proven ability to develop compelling, customercentric copy that tells a story, builds emotional connections, and drives desired actions.
Hybrid

LI-MK1

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